Movie of the decade but the PR looks this desperate? Dhurandhar’s marketing is getting embarrassing inframe: the_unconventional_ca
So I just came across a creator’s reel where she exposed a WhatsApp brief sent by some agency to promote Dhurandhar on OTT. And the campaign idea was literally to make reels demanding a “public holiday” for the movie premiere 😭
Like seriously? If this is supposed to be one of the biggest films/events, why does the marketing feel so forced and gimmicky? Instead of letting hype build organically, they’re pushing creators to fake reactions and manufacture trends.
The funniest part is the creator straight up refused and posted the chat screenshot publicly calling them out. She herself said she doesn’t even know who’s behind it ~ could be government-linked people, PR agency, or JioHotstar’s own marketing team.
This is exactly why people don’t trust influencer promotions anymore. Everything feels planted now. First paid reviews, now scripted “public holiday” campaigns for OTT premieres?
Bollywood PR is genuinely becoming parody at this point.