
My Claude project setup for SEO work - competitor exports, GSC, and Screaming Frog crawl
Quick disclaimer before anyone gets excited: this is not an "automate your entire SEO with AI" post. This is just about making sure that when Claude suggests something for your site, the suggestion is grounded in your actual data
Here's exactly what I upload.
1. Competitor data from Semrush or Ahrefs
Top pages + top ranking keywords for each competitor. I was doing this recently for a project where the competitor set was Neil Patel, Moz, Backlinko, etc. One export each, both reports.
2. Your own site data from Google Search Console
For your own site, GSC has better data than any third-party tool. Try to export at least six months of data from Google Search Console for your website and upload it in an Excel format.
3. A Screaming Frog crawl of your site
- The full crawl - every URL on the site
- Site structure / indexability - how the subfolders and hierarchy actually map out
- Internal links - total links, unique links, crawl depth, link score per page
So when you ask it to optimize a page later, it can tell you exactly what to link to.
4. Generate your own project instructions
Select all the files you just uploaded and prompt it with something like: "go through all these files and prepare a good instruction set I can use for this project across all SEO activities."
Now every future task in that project runs against that context by default.
That's the whole setup. Takes maybe 30 minutes once
Happy to answer questions. I also recorded a walkthrough video of this if anyone wants to see the actual screens - I'll drop the link in the comments so it doesn't look like I'm here to spam