Unpopular opinion about coaching
Most coaches I have met don't really have a viable business.
They fall in love with coaching itself and like the idea of helping people. Perfectly good thing.
BUT..
To thrive in coaching, build a reputation, get great clients and it be rewarding financially, you need the infrastructure and systems to do that.
What does that look like?
Matching your coaching to existing demand - it is easier to sell your coaching as a solution to a WANT a market will pay for. But many coaches focus on marketing coaching not the realisation from coaching. So, they struggle to charge right, capture leads and build the level of revenue to build the infrastructure.
A recent stat, shows most coaches makes $20k a year.
Second, the infrastructure needed to build demand is absent or they are the infrastructure. No demand creation engine.
Posting is not connected to the buyer journey - a lot of activity but not much joined up. So the content isn't growing an email list, an email list isn't building trust or creating tension. And the program is not aligned to the email list. It's all jumbled.
This means they end up doing the very thing they hate.... hustle marketing, more selling.
Buying more courses, hiring agencies - when the issue is, they don't align to demand and build the infrastructure.
Is this something you see in the industry too?