r/CreatorMarketingPros

Want to start testing some UGC ads but not sure how much I should spend. What is a realistic budget for an ecommerce store?

I keep seeing people talking about UGC ads and influencer ads as if they are the same thing. THEY ARE NOT!

Think about it like this - influencers tend to have big audiences and you are essentially just renting their audience from them for your ads. UGC ads tend to be used by the brand either in something like Facebook ads (or TikTok ads) or being used on social accounts the brand owns. NO rented audiences with UGC ads. However, you can contract with the UGC creator to share the ad on their platform.

Thoughts?

I’ve been working with four mid-tier influencers (all just over 50,000, so low end), and I’m not getting much traction. Visits to my website have gone up some, but not enough, and I really haven’t seen any increase in sales. It’s been over a month. Is this enough time to know it’s not working?