AI strategy is the new snake oil for curing FOMO.
Strategy is a set of decisions an organisation makes to set itself apart. Those decisions determine the activities to carry out. AI adoption might be one of those activities, but it's not the decision itself (ideally).
For IKEA, it's flat-pack and self-assembly for low cost.
For Microsoft, it's enterprise customers and sticky ecosystem for market domination.
It's not AI, ML, LLM, or any particular tool or technology.
AI is available to everyone, just like electricity. If low cost is your moat, you'd then look at minimising it further. The answer to minimise it might be more AI, less machinery, or something entirely different.
"More AI" isn't a strategy, it's FOMO. It can (and should) be an ingredient of business process redesign that ladders up to a strategic element.
The question should remain the same: How are you amplifying your strategic positioning?
What are your thoughts/experience on this? Is it just a shiny prefix to sprinkle everywhere? Or does it actually add value?