r/FreeBenAndJerrys

Follow the link to find a PDF of a two-sided flier that you can print at home -- hang them up on community bulletin boards or hand them out at fairs, farmers markets, anywhere people are. This explains what's happening to Ben & Jerry's social mission and actions people can take to make their voice heard. The reality is, it's working. If we keep up the pressure, Magnum will see the light and sell Ben & Jerry's to a group of socially aligned investors.

CEO of Patagonia and CEO of Dr. Bronner's make the case for why Magnum should sell Ben & Jerry's to values-aligned investors.

When Ben Cohen and Jerry Greenfield sold Ben & Jerry's to Unilever in 2000 for a reported $326 million (1), they also extracted a promise that turned out to be the most consequential clause in the deal: The brand would retain an independent board of directors whose job was to protect its social mission, no matter who owned the company. (2)

For more than two decades, that arrangement held. Until it didn't.