The short answer

• Templates — start here for common tasks
• RPA Builder — use when templates aren't flexible enough
• AI Coding + API — use when you need to connect GeeLark to your own systems

RPA templates — the fastest starting point

Templates are pre-built workflows in GeeLark's Automation Marketplace. You don't build anything — you just pick a template, select which cloud phone profiles should run it, fill in the settings, and start.

How it works:

1. Go to Automation → Marketplace
2. Find the template you need
3. Select your cloud phone profiles
4. Fill in the required fields — keywords, content, schedule
5. Confirm — it runs automatically in the cloud

What templates cover:

• Account warmup — TikTok, Instagram, Reddit
• Content publishing — video posting, carousel posting, cross-platform Shorts
• Profile editing — avatars, bios, usernames, URLs in bulk
• Login workflows — log into multiple accounts simultaneously
• Engagement — likes, follows, AI-generated comments, DMs
• Cleanup — delete or hide all videos on an account

Best fit: Any common, repeatable task that already exists in the Marketplace. Low learning curve — if you understand your task, you can configure a template in minutes.

The limitation: Templates are fixed workflows. If your process has extra steps, custom logic, or conditions that the template doesn't support, you need the RPA Builder.

RPA Builder — custom workflows without code

RPA Builder lets you create your own automation workflow from scratch using a drag-and-drop canvas. No coding required — you combine action modules based on exactly how your workflow needs to run.

Available module types:

• Page actions — tap, scroll, swipe, type, open apps, navigate
• Waits and delays — pause between steps to mimic natural timing
• Data retrieval — extract text, scrape content, read screen values
• Process management — conditional logic (if/else), loops, branching
• Account updates — profile changes, settings modifications
• AI module — connect an AI model, write a prompt, save the response as a variable for later steps. If the model supports image/video understanding, enable page recognition so the AI can read the current app screen and process visible information

How to think about building a workflow: The challenge isn't the technical side — it's thinking through your process clearly. What should happen first? What should happen if something fails? What needs to repeat? If you can describe your workflow step by step in plain language, you can build it in RPA Builder.

Best fit: When a template is close to what you need but requires extra steps, conditions, or custom logic. Also useful when you want to build something that doesn't exist yet in the Marketplace — and potentially sell it there later.

The limitation: Medium learning curve. You need to understand and maintain the workflow logic yourself. More flexible than templates but more work to set up initially.

AI Coding + GeeLark API — for technical integrations

This option is for developers or technical teams who want to connect GeeLark directly to their own systems — internal dashboards, CRMs, custom automation pipelines, or larger-scale operations that need programmatic control.

Through the API you can:

• Start and stop cloud phone profiles programmatically
• Trigger automation tasks from external systems
• Pull profile status and task logs into your own dashboard
• Build GeeLark into a larger multi-tool workflow

Best fit: Teams that need GeeLark to talk to their own infrastructure. Maximum flexibility but highest maintenance overhead — requires testing, debugging, and ongoing upkeep.

Side by side comparison

	AI-Powered Templates	RPA Builder	AI Coding + API
How it works	Pick, configure, run	Build with modules	Code + API calls
Coding required	❌	❌	✅
Setup time	Minutes	Hours	Days
Flexibility	Fixed workflow	Custom logic	Fully custom
Best for	Common tasks	Custom workflows	System integration
Learning curve	Low	Medium	High
Maintenance	Minimal	You maintain logic	Ongoing dev work

Which one should you start with?

If you're new to GeeLark automation — start with templates. Check the Automation Marketplace first. If a template covers your task, use it. It's faster, easier to maintain, and already handles the edge cases for common workflows.

If you've been using templates and keep hitting limitations — that's the signal to try RPA Builder. Build the extra steps yourself, add conditions, and make the workflow fit your actual process.

If you're a developer building something larger — the API gives you the control you need.

Questions about which method fits your specific workflow? Drop them below — happy to help figure out the right approach! 👇