GA4: New users higher than Total users. Anyone seen this?
I recently joined a new organization and one of my responsibilities is managing their Google analytics. In a GA4 roll-up (consolidating the main domain and 2 subdomains) property, I'm seeing rows where New users is much higher than Total users, and sessions per total user is way past anything a real person would do. I haven't been able to pin down why. We use a blended reporting identity. Here's what I'm seeing below reviewing a week over week campaign performance.
Google's docs say new users can exceed active users but shouldn't exceed total users, and that thresholding can cause discrepancies.
My question is, what would you recommend I check to diagnose this issue. Has anyone else seen this issue in GA4? Could it be a consent mode issue? Is there a way to tell thresholding from modelling when the data quality icon isn't showing anything?