r/HeyTony

I have created a considerable amount of good content. What should be the next thing that I work on?

I've seen that the actual name of your GBP can have a big impact on ranking for any keywords in that name. I'm wondering if it's worth changing our GBP name to add our main searched term that describes what we are, even though we don't really attach it directly to our name in any branding otherwise.

People saying FAQ schema is useless now because Google reduced FAQ rich results are looking at SEO way too narrowly.

A lot of people only used FAQ schema for CTR boosts in the SERPs. That was never the whole point of structured data.

The real value is helping search engines understand content better.

And honestly, with AI search and LLMs becoming a bigger part of discovery, context and machine-readable structure probably matter more now than before.

What surprised me recently was seeing people recommend removing FAQ schema completely from websites.

That feels like a bad mindset to me.

Good SEO is not just about chasing short-term ranking wins. It’s also about building content in a way that’s easier for machines to interpret across different search systems.

Search changes.

AI changes.

Structured data is still useful.

I’ll keep using FAQ schema where it actually adds context and improves understanding.

A lot of SEO discussions focus too much on “does this increase rankings right now?” instead of “does this improve the overall structure and clarity of the site?”

Is it advisable to create subdomain pages for ranking keywords?

Hey Tony, thanks for all your videos. I'm an old guy so they are a little fast for me. Can you help me rank for AI searches?

I am new to SEO and want to get my first sales from a personal website. The domain is www.howtowrapagift. com. I will sell any product that is to do with greetings cards, social stationary and wrapping paper + unique gifts through affiliate marketing. Any thoughts, ideas and tricks on SEO and what to do will be great. How much should I look at videos from YouTube, TikTok, to get it ranking? Thanks

I'm in a position where the business I work for has a corporate office that maintains the website. Currently I have no way to control my personal brand as a salesperson and SEO is managed outside of my control. Other than trying to create my own website on the side and get it approved by corporate, the most I have to work with is social media accounts. What are some of the recommendations you might have if my only tools are Facebook and Instagram?