Google reviews make or break local shops now. What actually moves a customer to leave one?
For local home-service businesses, review counts and ratings increasingly determine who gets the call before a human is ever involved. The hard part isn't knowing reviews matter; it's that most happy customers.
What actually prompts a satisfied customer to write a review seems to vary a lot: the timing of the ask, who asks, whether there's a simple link, or a moment of genuine surprise in the service itself.
So the question is: what actually moves customers to leave a review, and what's a waste of breath? Does asking on-site beat a follow-up text, or vice versa?
How do you handle the unfair one-star without making it worse? And for the techs, does a personal ask from the person who did the work outperform anything the office sends later?
u/SunbaseData — 14 days ago