Day 2: 10 Things I’ve Learned About Cold Emailing Shopify Store Owners
Humanic is a AI Native Email Marketing so obviously our preferred outreach channel is email. Here is a list of top 10 things I've learned.
Small Batch cold email is better than large volume cold emails. I define small batch on average 300-500 emails per cohort. Some of the cohorts above are larger but I let it go because the AI recommended it and the open rates were pretty awesome
Plain text with a single CTA is better
Make unsubscribe easy: Given that your target customer has never heard of you adding a line such as this -- You’re receiving this as part of a targeted Shopify store outreach campaign. If it isn’t relevant, unsubscribe here." in the footer works so you are upfront about your outreach.
Make it easy to unsubscribe.
Start with credibility instead of an offer - someone who has never heard of you needs to know if your offer is worth reading about.
Segmentation is key: Most people download a list of email addresses and then struggle to generate the right cohorts based on user attributes. Use AI to generate cohorts and spend time getting that right. (Humanic does that for you)
Do not send more than two emails in a campaign to a cohort. If someone is interested he/she will respond in the first email. Sending more emails only hurts your deliverability and domain reputation.
Email lists can be re-used every 90 days. Most people will forget if they received an email from you few months ago.
You need to maximize for open rates. with simple straight forward subject lines not crazy offers.
Protect your Sub-domain: Finally, you need to send all emails using a sub-domain best is something like try.yourdomain.com or get.yourdomain.com these work best. Monitor your domain reputation and pause campaigns that are getting more bounce or content rejection rates than what google and yahoo allow.
Thoughts?