Why do some tech UGC creators earn so much more than others
Something I've noticed is that many tech brands aren't just paying a flat rate anymore. You still get paid for making the videos, but a lot of them also add bonuses based on views. So if a video does well, you make more, and if it doesn't, you move on and test something else.
I've seen creators making anywhere from a few thousand a month to well over $10k, mostly because they have videos that keep performing.
The part I don't think people talk about enough, though, is that making a lot of videos isn't really the hard part. The hard part is explaining a tech product in a way that feels natural. It's easy to list features, but it's a lot harder to make someone actually understand why they should care without sounding like an ad. I think that's why good tech UGC creators are still pretty hard to find.