The Switch 2 price going up to $499 in September is Nintendo doing something I didn't expect
This one genuinely surprised me. Switch 2 launched at $449.99 in June 2025. On September 1, 2026, it jumps to $499.99, a $50 increase Nintendo confirmed officially, citing memory costs, exchange rates, oil prices, and the AI-driven memory shortage as the biggest factor.
What stands out is the word permanent. This is the second price hike in three months on the world's most valuable game hardware line, and it caps a year where every major console maker raised prices at once, for the first time ever.
For context, Nintendo held the original Switch at $299.99 for nearly a decade. Price stability was core to how they operated. This is a different Nintendo.
The software argument is real, though, Ocarina of Time remake, Xenoblade Genesis, Splatoon Raiders, Fire Emblem Fortune's Weave, all coming through 2026–2027. Nintendo's essentially betting the games justify the price.
Does the lineup justify $499, or does the price make you think twice?