
r/NewMusicFriday

FckJuwan “2Emotional” [Shot & edited by Tyris Lemon]
Music video shot at a rage room!! Check it out!
I've been following Brian Struk since 2020 and his music just came up on shuffle at my friend's party and six people stopped their conversations to ask who it was. I need more people to know about him. Nearly 800k views across YouTube and still somehow under the radar.
Okay so here is what happened.
I was at my friend's place last night. There were maybe eight of us, drinks, music on shuffle in the background, everyone talking over each other the way you do. And then "Don't You Leave Me Now" by Brian Struk came on.
I had it in a playlist I shared to the speaker and I had genuinely forgotten it was in there. And within about thirty seconds, two separate conversations stopped. Someone said "wait, who is this?" Another person said "this voice." And then we all just kind of listened.
That's the moment I decided to write this post. Because I've been following Brian Struk since 2020 and I have watched this slow, quiet, inevitable build happen in real time, and I am baffled that more people aren't talking about him.
Let me tell you what I know.
Brian is based in Dublin. Makes Alternative POP. But those two words don't really cover it. The production is layered and modern without chasing trends. The melodies are the kind that live in your head for days without you noticing they moved in. And the voice. I need to talk about the voice.
He has this vibrato that doesn't feel like a technique. It feels like a physical response to what he's singing. On "Don't You Leave Me Now" it comes in at exactly the moments where the lyric breaks open and it just undoes you. Same on "Pain Sneaks In," which is a different kind of song but hits with the same emotional precision. And then there's "TAKE ME," which I'd describe as the track where you realize this is not a guy who stumbled into a good sound. This is someone who knows exactly what he's doing with every single element.
The songs are about something real. Faith. The weight of personal growth. The parts of yourself you're still negotiating with. He's described art as his way of communicating, weaving stories through music, visuals and metaphors, and you can hear that intention in every track. Nothing feels accidental.
Now here's the part that makes his story genuinely wild.
Before the music, Brian was a professional magician. Not the casual kind. He performed hundreds of shows for major international brands including Dell, Red Bull and Crowne Plaza. He appeared on Got Talent. He built a career in live performance that most entertainers would consider a full and complete thing in itself, and then he pivoted, completely, into making music. He studied Music Production in Dublin and worked with Billboard number one mixing engineers. He does everything himself, production, cinematography, video editing, graphic design, the whole creative world around his music is his own hand.
He also has a high end velvet shirt line worn by celebrities. Which sounds like a separate thing but somehow makes total sense when you understand how he operates. Everything is deliberate. Everything is considered. There is a creative philosophy running underneath all of it that he actually wrote a book about called The Vision, which I have read and which I think about more than I should.
He's approaching 800,000 views combined across YouTube. Independently. No label machine. No playlist payola. Just the work.
If you want a place to start: "Don't You Leave Me Now" for the voice. "Pain Sneaks In" for when you want something that sits with you. "TAKE ME" for when you want to understand what this artist is actually capable of.
I've been watching this build since 2020 and something feels different right now. The numbers are moving. The word is spreading. Last night was the first time I've seen it happen in a room in real time and I needed to put it somewhere.
That somewhere is here. Go listen.