Has anyone found a SaaS tool that makes maintaining email journeys easier?
I have been comparing a few SaaS tools for email automation and one thing I have noticed is that many are great at helping write individual emails but become harder to manage as customer journeys grow
What I am really looking for is something that makes it easy to create and maintain complete email journeys without having to constantly update every sequence manually whenever messaging offers or customer segments change.
For those who manage multiple campaigns, what has your experience been? Have you found a solution that actually saves time over the long term, or do most tools still require a lot of manual maintenance as things evolve?