This series of videos are must watch, just a snippet of how Joint campaigning is being done.
Watch the videos here-
https://youtu.be/NmO1Q7kj4h4?si=LRd5W19RpR7twj5K
https://youtu.be/WK00U8Pit3Q?si=Z10vL1I9r3lnhPp3
I think this is more evident because, just after salem incident blew up(https://youtu.be/7YTvRJrtWKM?si=nY0eVhWJJRGORpa1),the trend just shifted to powercut parithabangal , jk video, solar system mahendran nuoru trend set panni mothama andha news ah amikitanga.
June 22 assembly la intha salem issue ah pesirukanga. But next vijay oda mass speech nu trend pannitanga, andha speech ah thitna aprm, trisha va post pana vechirukanga, so ppl online were constantly passed back and forth by these joint campaign trends, in the end every serious issue just went off.