







That uncle's carefree attitude is really enviable!
[Rolex occupies one third of the luxury watch market]
The latest data shows that Rolex dominates the luxury watch market with a 33.9% share, almost equal to the combined market share of the next five brands.
The top three luxury brands have a stable market share: Patek Philippe (13.4%) and Audemars Piguet (9.3%) follow closely behind. These three brands together capture over 50% of the market value, reflecting the highly concentrated nature of the luxury industry.
Independent watchmaking and new brands shine: Richard Mille (4.0%) has surpassed Omega (4.2%) and Cartier (3.1%), ranking fifth. This list is not only a competition of sales but also the ultimate reflection of brand premium and secondary market value retention.