How The Media Became So Polarized: The Rise Of Punditry
The repeal of the Fairness Doctrine and the rise of profit-driven media catalyzed political polarization in America.
It caused a historical shift from a regulated broadcast era—where stations were legally required to present diverse viewpoints—to a modern landscape dominated by partisan outrage on talk radio, cable news, and social media.
Not long after followed the telecommunications act of 1996 and the 'homogenization of radio' , which led to the consolidation of most of the US media under the boot of a few mega corporations.
Media companies transitioned from informing the public to monetizing anger, using psychological manipulation and algorithms to keep audiences engaged. While I note that the original doctrine was sometimes weaponized by politicians, its absence allowed for an "attention economy" that rewards conspiratorial thinking over civil debate.
Ultimately, the pursuit of commercial engagement has replaced the media's former obligation to serve the public interest