r/WillPatersonDesign

Hey everyone! 👋

I was working on a portfolio project for myself. A brand identity design for a bakery🥐 and cafe☕ business named "RUTI" logo is inspired by dough to bread making process where the dough is usually round edged and soft looking and the color I got inspired from baked bread's brown color. After thinking about the brand strategy and direction and designing the logo design I kept playing with visuals and these are what I got.

Do let me know what do you feel about the project. Thank you!

#bakery_branding #branding #logo_design #food_branding

The IMD Grotesk is a free and open source typeface licensed under the Open Font License. I published it first earlier this year. It was quite rough, had issues with consistency and anchor points - but it was very well recieved, thank you for that! I made it in FontForge, a fantastic open source font creator - but it has its limits. Since, i switched to Font Creator and that allowed me to go all out this time:

I reworked some glyphs entierly, fixed anchor points issues, refined the widths, added a variable font file and more than 200 new characters to support almost 200 latin based languages.

You can download it for free at imd-grotesk.com .

Next version will hopefully have a slanted axis, an open GitHub project, better kerning and even more supported langauges.

Enjoy!

If anyone wants to follow the process: I will post updates also on my Instagram. But a GitHub project is planned!

Edit: Download is fixed and works now!

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