r/advanced_ppc

I run a small services business, and the cost of organic SEO is starting to weigh on me. It feels like you need to invest so much time and money into content and backlinks now just to keep your head above water, and it takes months to see any real return.

I'm starting to think I should just shift more of my budget to PPC to get immediate leads. But I'm also worried about burning through the budget if I don't know exactly what I'm doing. I don't have a massive team, so I need a solution that's managed and effective. Is it better to find a specialist agency for this or try to learn it myself? Looking for recommendations from other business owners who've made the switch.