
Discography Rabbit Hole Gorillaz : The Now Now (2018)
Synopsis:
Released in 2018—just over a year after the hyper-loaded, guest-heavy Humanz—The Now Now served as a direct and immediate tone change. If the previous record was an anxious, apocalyptic block party where Damon Albarn barely got a word in, The Now Now is a breezy, melancholic summer road trip where Albarn is firmly in the driver's seat. The genesis of the album was practical: Albarn wanted an album of new material that he could perform live on tour that didn't require flying in dozens of guest stars. Written primarily in hotel rooms across America, the record captures a distinct sense of transience, loneliness, and Americana seen through a rearview mirror.
The Review:
The album opens with "Humility" . It has this hazy electronica yet soulful vibe. Jazz guitarist Geroge Benson is featured and brings some coolness to this breezy summer drenched track. The album kicks into high gear with “Tranz” with its EDM/brit-pop hybrid melodies. It creates an 80’s synth pop throwback vibe. “Hollywood” is the only track that is heavy on featured artists. Snoop Dogg has one of his most chilled laidback guest verses and house music artist/producer Jamie Principle creates a backdrop of electronica fuckiness. The track has this catchy soulfulness that just feels fun. “Kansas” doubles down on the funky beats of the previous track. That bassline just feels so juicy and phat. When Albarn comes in he lays down one of his more chilled and hazy vocals. “Sorcerez” has this 70’s soul/space disco groove. It just feels so hypnotic and chilled out. “Idaho” is the one of the closest things the Gorillaz ever got to Albarn’s Blur sound. Inspired by a stay in a cabin in the country landscapes of Idaho. The song sounds eerie, haunting and beautiful all of the same time. I love 2-D’s (Albarn) vocal presence on the track. “Lake Zurich” is a mostly instrumental hard hitting funked up disco groove heavy track. “Magic City” was named after a billboard Albarn saw in Miami. The track features warm synthesizers that gives the track this dreamy hazy vibe. It feels futuristic and nostalgic at the same time. “Fireflies” Built around a slow, brooding, and heavy bassline that throbs like a heartbeat. The synths swell up that makes the instrumental feel so dreadful. The song is about 2-D’s self-doubt and loneliness. Albarn does an excellent job at purveying those emotions with his excellent vocal vulnerability. “One Percent” is the shortest track on the album. It has this chilled out ambient melody that sounds so soft and quiet. Albarn’s vocals feel hazy and echoed to give the track this luminesce. The album closes with “Souk Eye” begins with a soft, acoustic guitar loop and a gentle bossa-nova rhythm before layers of synthesizers, and soft orchestra notes. slowly stack on top of one another that builds momentum until the climax then it slowly disappears into nowhere.
Final Thoughts:
For a cartoon band this album hits on another level. Abandoning the guest heavy track list. Albarn creates a record that feels personal and has this late night road trip vibe. I might be crazy but this might be my favorite Gorillaz project to date. Crazy right? Maybe top 3. If you haven’t checked this album out put it on your bucket lists soon.