r/canvasugc

Hey creators! 👋

We’re ViReal, a UGC growth agency running multiple campaigns simultaneously and we’re building a roster of experienced creators to work with us long-term.

We provide weekly content brief which includes every video reference, text overlays, captions and everything else. Filming usually takes 5-10mins!

What you’ll do:

• Film short-form videos for consumer apps and brands
• Post on TikTok and Instagram
• Follow proven viral formats we provide: quick to execute, no complicated editing

You’re a great fit if you:

• Are US-based
• Have experience with Canvas/Tech UGC
• Have at least one video with strong organic performance (100k+ views)
• Are comfortable and expressive on camera
• Any niche welcome: lifestyle, tech, gaming, fitness, hobby collecting, and more

Compensation:

• $200/week base pay
• Up to $250/week extra in performance bonuses
• Potential to earn $450/week total

Upvote and leave a comment with your portfolio, link to viral video, and email address. Or send us a DM 📥

Many teams still judge UGC programs by a single metric: views. That’s a mistake.

If you’re running a Canvas/Tech/High-volume UGC program, views only tell you whether the content got distributed. They do not tell you whether the content actually helped the business.

What I’d track instead:

• Views → reach.
• Saves/shares → resonance.
• Comments → message-market feedback.
• Installs/signups → business outcome.
• Creator output → volume and consistency.
• Winning hook rate → which formats are actually working.

The biggest trap is optimizing only for virality. That can produce “successful” videos that get attention but don’t move anything meaningful.

What metrics are you using to judge UGC performance?

I’ve been seeing a lot of people asking what the difference is between Canvas UGC and traditional UGC, so here’s a simple breakdown from what I’ve seen working with brands:

Canvas UGC

• No audience needed
• Paid per view/performance
• High volume (10–50+ videos/month)
• Posted on the brand’s account or a new account
• Mostly apps, SaaS, AI, fintech

Traditional UGC

• Audience usually matters (at least a bit)
• Flat fee per video
• Lower volume (1–4/month)
• Posted on creator accounts or used for ads
• More lifestyle/beauty/fashion

Feels like more brands (especially in tech) are moving toward volume + performance over one-off polished content.

Curious what others are seeing right now, more Canvas-style deals or still mostly traditional UGC?