
After 35 years of developing software, I discovered something I apparently still didn't know how to do: Price it.
When I moved Zilch Standard from VCL to FMX, it was a substantial rewrite - SQLite, a fluid resizable interface, light and dark themes, and a path toward cross-platform distribution.
I raised the price to $69.95 because my investment had gone up, Delphi cost more, FastReport cost more, FastSpring cost more, and the product was substantially better.
Then I arbitrarily added another $10 for the Microsoft Store.
That didn't go particularly well. 😉
The mistake wasn't believing the software had value. The mistake was calculating that value almost entirely from my side of the desk.
I wrote about what happened, the pricing research I eventually did, and the distinction I finally learned between B2B and B2C software pricing.
Maybe another Delphi developer can learn this one before spending 35 years figuring it out.
https://capecodgunny.blogspot.com/2026/08/35-years-delphi-development-pricing.html