2 days ago Elon released the new X algorithm
​
Since then I have read all ~22,000 lines of code 8 times over. Skipping almost every meal
Here are the 8 things I learned:
Followers mean basically nothing. Small accounts can now get more engagement than large accounts. It's just about the quality of your content
AI slop is dead. There is literally a slop detector built in. Stop posting AI videos of fairies fighting dragons
Undisclosed advertisements will DESTROY your reach. X is picking up on this now. Play by the rules and label your posts appropriately
Spamming the timeline is pointless. Every subsequent post during a day is shown on the timeline less
Microniches are everything. Become an expert at a microniche. Stick to it. Create valuable content on it. You'll blow up
X wants to eliminate toxicity. If you’re consistently attacking or trolling others the algorithm will pick up on it
It’s all about retention. If you create content that keeps people on it for a long time, you will get engagement no matter what your follower count is.
X is a video first platform. Videos are being push more than ever. It’s time for you to start making videos
All of these previous rules come down to one thing. Don’t game the system. Don’t be a jerk. Raise the vibrations of X.
If you’re only goal is to create engagement, you’re going to lose.
If you’re goal is to create great content and generate conversation, you’re going to win