r/emaildeliverability

Small service business here. I started collecting emails in 2023 through a website popup, some Facebook lead ads, and a physical sign-up sheet at a few local events. Never bothered verifying any of them. Just dumped everything into Mailchimp and started sending monthly newsletters.

Open rates have been dropping steadily, so I finally decided to look into it. Ran a deliverability check using Mailchimp's tools and realized a big chunk of my list is either bouncing, inactive, or full of addresses that were obviously entered wrong. I've basically been paying for a contact tier that includes hundreds of dead addresses.

What's the quickest way to clean this up, and is this something I should be doing regularly?

I've been thinking about the gap between warm-up activity and actual email campaigns.

Warm-up networks can generate opens, replies and clicks, but those aren't the same people who'll receive your real emails.

You might have SPF, DKIM and DMARC set up correctly and still run into spam issues once you start sending to an actual audience.

So what would you trust before increasing volume on a new domain? Inbox placement tests, Google Postmaster, or actual replies from real recipients?

Also curious if anyone treats Gmail and Outlook differently during that transition.

Afternoon, I am missing newsletters and various emails from a few big companies.

I have followed all the steps they suggest and I just can't receive them, it seems a common theme that they just stop arriving. If I click on a link on their old emails I get a redirect error. I've marked all their emails safe and reapplied for the newsletters multiple times.

Any suggestions?

Thanks

Hi everyone,

I’m facing an issue with Google Postmaster Tools v2 and need some insight from anyone who has dealt with stuck dashboards recently.

The Problem:

My Postmaster Tools home screen shows "Issues detected" under domain health, and the Last Modified date has been completely frozen on September 29 (exactly one week ago).

My Setup:

• Email Vendors: We use Google Workspace for primary business emails and Mailmodo for marketing campaigns.

• What went wrong: Originally, Mailmodo's DKIM/SPF was fully configured, but I realized my primary Google Workspace account was completely missing its DKIM TXT record.

What I’ve done so far:

1. Generated and added the Google Workspace DKIM record to my DNS.

2. Clicked "Start Authentication" inside the Google Admin Console.

3. Verified live emails using Gmail’s "Show original" tool—both Google Workspace and Mailmodo emails are now successfully hitting the inbox with SPF: PASS and DKIM: PASS.

Why I need help:

Despite the live technical fix passing 100% on actual emails, the Postmaster Tools UI hasn't updated in 7 days. It is a brand-new Postmaster account, so there is no historical data showing up yet.

Should I trigger a manual domain re-verification in Postmaster, or is this just a symptom of a backend Google reporting lag / being under the daily 100+ Gmail volume threshold? Any guidance on how long this badge takes to clear would be massively appreciated!

i was checking a list and this keeps bothering me. most tools show valid, invalid or catch-all. but catch-all is basically no answer because the server accepts everything.
deleting all of them can remove good emails. sending all of them can hurt the list.
would you rather see a risk score here or just keep catch-all separate?