Recently, Vans' product line has been pushing classic shoes in a more subtle and experimental direction. From OTW by Vans to Vans Premium, the brand was no longer limited to color change, but began to rethink the relationship between materials, structure, and visual language. The LX Authentic 44 "Overpainted" series recently launched by Vans Premium is undoubtedly the most recognizable of them.
In Vans' extensive footwear archive, some names are as well-known as Authentic and Old Skool, while others are fragments that have been sealed in time, quietly remaining in corners of history. Recently, with the release of OTW by Vans' joint collection with artist Julian Klincewicz, a pair of long-hidden "shadow shoe models" - Style 31 have returned to the public eye under his interpretation. This is not only a tribute to an unpopular retro shoe, but also an affectionate look back at the memories of youth in Southern California.
While more and more brands are still thinking about how to "age" shoes more naturally, Vans and Los Angeles-based vintage brand Better With Age have taken "vintage" itself to a deeper level - they not only pursue a vintage feel, but also use "time" as the core language of their design. Recently, Vans teamed up with Better With Age to bring a subversive collaborative project.
Last month, NHL team Vegas Golden Knights officially announced a limited-edition collaboration with Vans' Van Doren Approved collection. This collaboration is not only Vans' continued foray into professional ice hockey, but also a new attempt to infuse hardcore sportsmanship into classic skateboarding genes, adding a strong street color to the playoff atmosphere.