We know how to build bidets. Why can’t we get people to buy them?
We’ve been building bidets for years, but still can’t figure out how to earn trust in the US market.
Our team is mostly engineering-focused. Some of us have been working in this industry for over a decade and previously helped develop bidet products behind the scenes for larger brands.
Around 2021, we decided to start our own company because we thought we understood how to build a better product.
Over the last few years, we pushed hard on things we thought mattered:
- stronger reliability
- better heating performance
- more features
- longer testing cycles
- 3-year warranty
People who actually buy and use our products tend to leave really positive feedback.
But growth has been much slower than we expected.
What we can’t figure out is:
If you were shopping for a bidet seat and saw a newer brand offering similar features, what would stop you from buying?
Is it:
- trust?
- appearance?
- installation concerns?
- concern about long-term support?
- too many features?
- something else?
Genuinely asking—we’re trying to understand what matters most to customers, not defend our product.