r/localsearch

To me, it looks like they just added a fancy, dynamically expanding input box and called it a day. I fail to see how Gemini 3.5 Flash or "Generative UI" changes the way normal people actually look for a local plumber or HVAC companies day-to-day.

It maybe feels like another step toward "AI mode" replacing standard search, but is it going to impact Local at all, or is it just corporate hype to boost their stock prices?

Curious to hear what everyone here thinks about the I/O announcements from yesterday. Am I completely missing something, or is this a non-event for local businesses and local search?

https://blog.google/products-and-platforms/products/search/search-io-2026/

I get asked all the time about the best local rank tracking tools for local SEO. I’m always hesitant to point to one single tool and say it’s definitively THE best, because everyone’s workflow, budgets, and needs are different. But Places Scout is easily one of the top local grid rank tracking tools in my book.

Since so many people wonder about it and ask me about it, I figured I’d just drop a quick, honest pros and cons of Places Scout to help everyone figure out if it's the rank tracking tool for them.

The Cons

Let's start with the obvious one: the pricing. Everyone always asks why they don't list their prices transparently on the website. It’s likely because they’re more expensive than the competition, and they don't want to scare people away before they get them into a sales demo. If you’re looking for a budget-friendly, basic rank tracker, this isn't it.

Also, they were recently bought out by Yext. Some SEOs have always had mixed feelings about Yext (me included). Some love it and some hate it. Right now, Places Scout is exactly the same as it’s always been and works great, but down the road, there’s a chance you might have to buy into the whole Yext ecosystem to keep using it. Just something to keep in the back of your mind.

Another big downside is the user interface, the UX definitely leaves a lot to be desired. They have absolutely ALL the data you could ever want, but actually finding it inside the tool itself can be a massive pain. The dashboard is pretty clunky, and honestly, to get the maximum real value out of it, you often have to export everything into a spreadsheet or pull it through their API into your own tool to reliably dig into the numbers.

For example, if you just want to see how many 3-Pack Paid Ads (local pack ads) are showing up for a specific keyword, you can't just easily view that in the tool on their ranking page (it's not currently a result type you can sort by). You have to export the data into a sheet first just to find it and then sort by it. It's an awesome database, but the platform it's built in feels pretty outdated. And it can be very slow... not nearly as fast to pull one off reports as some tools.

The Pros

The biggest selling point is just how much local SERP data it can pull that other trackers completely miss. They can crawl and report on a ton of newer SERP features and result types that competitors don't yet like AI Overviews, AI Local Packs, and Local Pack Ads (attached screenshots to show what I mean).

If you need to show clients exactly how they are showing up in the modern, Ad & AI-heavy search results, it's unmatched. It also takes screenshots of every search result, which is a game changer for before and after ranking analysis. They also have a nice Before / After Report Comparison I use a lot to see who were the winners and losers from a major ranking fluction or an algo update.

Another huge thing for me is that they track both organic search results and local pack results, not just map rankings. There is a major difference between ranking in search (the map pack) vs maps, and since a majority of our clients still get most of their traffic from search and the map pack, and not Google maps directly, having a tool that tracks search results and not map results is a must.

The Verdict

It’s definitely a premium tool with a premium price tag, so it might be overkill if you just need basic local rank tracking. But if you have the budget and want deep, advanced local search data, it's easily one of the best local rank tracking tools out there right now.

🚨 Breaking News: Google is now pulling Reddit threads directly into Google Business Profiles. A new “About this place” section is now showing on some Google Business Profiles on desktop, primarily for food and drink businesses. Valentina Vasileva first spotted this section, and when I went to check it out myself, I noticed these Reddit threads.

Google just handed you your local business Reddit strategy. If this were my business, I would make sure my voice is on every one of these threads:

• If someone has a question, answer it.
• If someone recommends your business, thank them.
• Bonus: start engaging on all of the subreddits that Google is referencing on your GBP (and your competitors’ GBPs)

We know Google has been flooding the search results with Reddit, but this is the first time I’ve seen such a direct connection to Google Business Profiles.

Go get your business mentioned on Reddit ASAP!