r/melbournemusic

Hey everyone,

For the last 8 years, I’ve been working in artist management and development. I love this industry, but behind the scenes, watching incredibly talented independent artists get burnt out by the current system has been soul-crushing.

No matter the genre or the size of the artist, we kept running into the exact same three walls:

• We had zero idea who our actual fans were. Millions of streams on major platforms, but we couldn't get access to a single fan name or email address. You’re essentially renting your audience from the streaming giants.
• The payout system is a joke. Waiting months for the lag between a stream and a payout - only to receive a fraction of a cent per play - makes it nearly impossible to sustain a living, let alone fund the next project.
• Artists have no real “home” for their community. You’re forced to rely on social media algorithms just to talk to the people who want to hear from you.

I got so tired of trying to hack together workarounds that I decided to go on a massive side quest. I started developing a direct-to-fan platform called NEXERA.

The core philosophy is simple: Artists should be able to earn before they stream. I mean streaming isn't going anywhere.

NEXERA is designed to give you ownership of your fan data, cut out the ridiculous lag times with daily payouts, and finally provide a centralised home base where your community can actually connect with you (and financially support you) directly, without the algorithm getting in the way.

I’m currently at a turning point with the platform and I’m looking for two things:

Independent Artists: If you are tired of the streaming grind and want to try a direct-to-fan model, I would love to invite you to onboard. I want your brutal feedback so we can continue to build something that actually serves you.

Potential Partners: I’ve taken this side quest as far as I can on my own. If there is anyone out there (marketing, dev, operations, or just passionate about the music tech space) interested in partnering up to help grow this platform, my DMs are wide open.

Happy to answer any questions in the comments about the platform, the industry, or my journey building this so far.

TL;DR: Managed artists for 8 years, got fed up with streaming platforms withholding fan data and paying fractions of a cent months late. Built a direct-to-fan platform called NEXERA so artists can earn before they stream. Looking for indie artists to onboard and potential partners to help me grow it.

Hi everyone,

Just wondering why the dubstep scene in Melbourne is nearly non existent?

I find a lot of dubstep artists go to Perth, Sydney, Brisbane etc but miss Melbourne. Also noticing more drum and bass artists starting to miss Melbourne.