r/pricing

at what point would you let ai change your prices without approval?i've been thinking about this recently.

most people seem comfortable with ai making recommendations, but actually letting it change prices automatically feels like a much bigger step. is there a point where you'd trust it enough to remove the human approval process?

or do you think pricing is one of those things that will always need someone making the final call curious how people are approaching this.

I'm looking for a pricing platform that I can recommend to my dad's business. Right now, a lot of their pricing work is still manual, and I'd love to help them automate some of the more repetitive tasks. The challenge is that he's a bit skeptical about bringing in another platform, so I'm hoping that if I come to him with a few solid options, he'll be more open to the idea.

Has anyone here implemented a pricing platform that they've had a good experience with? I'd especially love to hear what made you choose it and whether it actually saved your team time.

maybe i'm just behind, but it feels like every pricing article or webinar i come across lately is talking about agentic pricing. a year ago everyone was focused on dynamic pricing. now suddenly it's all about agents. i've tried reading a few explanations, but they all sound pretty vague to me.

what actually changes compared to a normal ai pricing solution? is there a simple example that made it click for you? would appreciate if someone could explain it without all the buzzwords.

sometimes it feels like everyone expects ai to magically solve pricing overnight.

but pricing isn't just a math problem. there are business goals, inventory constraints, competitor moves, customer perception, sales teams, finance teams... and they don't always agree.

so i'm curious, for those using ai for pricing today, what does it actually do well? and where do you still find that humans make the better decision?

i'm wondering if we're expecting ai to replace pricing teams when it should really be helping them make better decisions.

Something I've been curious about lately.... When leadership teams talk about growth, how often does pricing actually come up?

Whenever I hear growth discussions, it's usually about acquiring more customers, launching new products, increasing marketing spend, expanding into new markets, etc. But pricing is one of the few levers that can impact revenue and profit almost immediately.

Do companies actively discuss pricing as a growth strategy in the boardroom? Or is it still viewed more as an operational decision that's handled somewhere else in the organization?

Maybe it's just me, but a few years ago it felt like everyone in pricing was talking about dynamic pricing.

Every demo, every vendor, every article was about reacting faster to competitor moves, demand changes, inventory levels, and market conditions.

Now it feels like every conversation has become about agentic pricing instead.

I'm genuinely curious whether we're seeing a real shift or just a new label for the same ideas...