r/reviewmyshopify

Trying my first store, I worked on it by myself no ai store builder (judge me if you will but I wanted to learn the ins and outs manually). I appreciate any and all feedback about the design, the products and most importantly anything that I can improve to hopefully get my first ever sale 🤞

shopkanary.com

Hey! I’d love to get some honest opinions on this website: https://thesupernova.store
My fiance has been working on it for a while and we have looked at it so much that we honestly can’t tell anymore if it looks good or not 😭
If you have a minute to check it out, he would really appreciate your first impression whether it looks trustworthy, if you’d actually consider buying something, and anything you think could be improved. Feel free to be brutally honest, he is actually looking for criticism lol.

Hello, what would you say about my store? Autohaul.bg I feel like it looks cheap for some reason, but i can't pinpoint why

Disclosure up front: I build fraud detection software for Shopify stores. I'm not linking it and I'm not naming it. I spent the last year cataloguing how this actually works, and the list is more useful to you than a sales pitch is to me.

Most merchants know three or four of these. There are 35. Almost none of them look like fraud on a single order, which is the whole problem. One wardrobing return is a woman who changed her mind. Six of them in a year, always the week after a holiday, is a business model.

Here's the full list, grouped by where the money leaves. For each one I've put the signal that separates it from an honest customer doing the same thing, because that distinction is the only part that matters.

Fraud that goes through the bank

Friendly fraud. Customer buys, receives, then disputes the charge with their bank instead of asking you for a refund. Roughly one in five disputes, per Mastercard and Javelin research. Tell: prior chargeback history on the same customer, address or card hash, and disputes filed despite tracked delivery. Repeat offenders are most of the volume.

Item not received (INR). They got the parcel, they say they didn't. Tell: claim timing against the delivery scan, repeat INR history per address, and order value skew. Riskified's claims data (1M+ claims across 3 major retailers, 2024) found INR claims 25% more likely to be abusive than missing-item claims, orders above $1,000 drawing 33% more abusive claims, and claims filed within 7 days of delivery 20% more likely abusive.

Double-dip. Return the item, get refunded, then file a chargeback on the same order anyway. Tell: a dispute landing on an order that already has a completed refund record. This one is trivially detectable and shockingly common, because most stores never check.

Account takeover refunds. Someone else's account, new device, address changed, high-value order, refund redirected. Tell: dormancy break plus behaviour change plus a delivery address edit in the same session.

Triangulation. They sell your product on a marketplace, take the buyer's money, then order from you with a stolen card and ship it to the buyer. The buyer is innocent and the cardholder never knew. Tell: cardholder and shipping identity mismatch at volume, fresh addresses with one order each, and chargeback autopsies that surface a confused cardholder.

Stolen card fraud. The classic one, and the one every store already screens for. Tell: AVS and CVV mismatch, IP versus card origin, velocity across cards and devices.

Worth knowing if you rely on Shopify Protect: it covers "fraudulent" and "unrecognized" chargebacks only. It explicitly does not cover item not received or not as described, and it needs a US merchant on Shop Pay checkout. If you're in the EU or UK, or you take payments any other way, you are not covered for the category that is growing fastest.

Fraud in what comes back in the box

Wardrobing. Bought for the wedding, worn once, returned with the tags tucked back in. Tell: the weekend-order to Monday-return cycle, non-defective reason on a fast return, and event clustering per customer. Any single instance is innocent. The calendar is the evidence.

Empty box. The return arrives, it weighs nothing. Then it becomes an argument about whether your warehouse lost it. Tell: inbound parcel weight against shipped weight, anything over about 10% mismatch, plus repeat "your warehouse lost my return" claims from one customer.

Item switch. Your new item goes out, their broken old one comes back. Tell: serial or IMEI mismatch at inspection, weight and dimension deltas, and high-value SKU plus fast return together.

False damage claims. Photos of damage that didn't happen, or didn't happen to your item. Tell: reused or edited image hashes, EXIF anomalies, and claim text that reads identically across unrelated customers. AI-generated damage photos are now a real category, and several large retailers went public about it this year.

Missing item claims. "The box arrived but the jacket wasn't in it." Tell: claim frequency per address, claim values clustering just under whatever your no-questions-asked approval threshold is, and pack weight against the claimed-missing item's weight. If your threshold is $50, look at how many claims land at $47.

Cross-retailer returns. They buy from you at full price, buy the same thing cheaper elsewhere, and return the cheap one to you. Tell: serial or batch mismatch at receiving, and unit condition that doesn't match the order age.

Abuse of your policy, at volume

Bracketing. Order five sizes, keep one, return four. Not fraud exactly, but it can quietly eat a category's margin. Tell: same-SKU multi-variant orders and lifetime keep rate. Watch net AOV after returns, not gross.

Serial returning. A customer whose personal return rate is four times your store baseline, forever. Tell: return rate versus store baseline, returns landing at 80 to 100% of your policy window, and category hopping.

Price-drop repurchase. Return at full price, rebuy on sale, pocket the difference. Tell: returns filed just after a price drop on that exact SKU, and the same customer reordering the same size days later.

Returnless refund farming. You tell them to keep it because return shipping costs more than the item. They learn that, and they industrialise it. Tell: refund-without-return frequency per identity cluster, and claim values sitting just under your return-shipping threshold.

Reseller and bulk-buy abuse. Bots buy the limited drop, the resale price disappoints, the units come back to you. Tell: multi-unit limited SKU purchases, return timing that tracks the resale market, and bot fingerprints at checkout.

Fraud in the logistics and the paperwork

FTID (fake tracking ID). They ship an empty envelope on a real label to your ZIP code but not your street, so the carrier scans "delivered" and your warehouse never receives anything. Then they show you the tracking. Tell: delivery scan geolocation matching at ZIP level but not street level, and no warehouse receiving scan despite a carrier delivered status. This one is widely taught in paid communities and most merchants have never heard of it.

BORIS and channel hopping. Refunded online, then walks into the store and returns the same order again. Tell: purchase channel against return channel, and prior online refunds on the same order.

Receipt and e-receipt fraud. Forged or reused proof of purchase. Tell: duplicate return attempts against one transaction, and receipt amount and SKU that don't reconcile.

Warranty and replacement claims. Claim frequency per serial number and per address, and claims that always land just inside warranty expiry.

Stolen goods returns. Shoplifted or fraudulently bought goods returned for clean money. Tell: the refund-method switch, original tender out, different card or gift card in. That switch is one of the highest-signal events in the whole list.

Identity and program abuse

Multi-account. One person, six accounts, evading your per-customer limits. Tell: shared address, payment method or device across accounts, and email pattern analysis (dot variants, plus addressing, disposable domains).

Discount and promo abuse. One-time codes redeemed repeatedly by one identity cluster, and refund amounts that don't match what was actually paid after the code.

Referral abuse. Referrer and referee are the same person. Tell: device, address and payment overlap, plus disposable-email density in a referral cohort.

Loyalty and points fraud. Points earned on purchases that get returned. Tell: points earned against net kept value, and the return rate of your heaviest redeemers.

Gift card cash-out. Buy a gift card, refund it to a different method, and dirty money comes out clean. Tell: short gift-card-to-refund cycles and refund-method switches on gift card orders.

Subscription and trial abuse. New identity every first box. Tell: identity clustering on trial redemptions and cancel timing that is always post-delivery, pre-renewal.

BNPL abuse. High value, new account, buy now, pay never. Tell: BNPL tender plus new account plus high value together, and claim timing against the installment schedule.

Digital goods refunds. Full consumption, then a refund request at the edge of the guarantee window. Tell: consumption depth (progress, downloads, activations) against the claim.

Organized and assisted

Fraud rings. Not individuals. Shared addresses, shared payment instruments, shared drop points, operating across many stores at once. Tell: identifier graphs rather than account-level rules. Velocity measured at the cluster, not the customer.

Refund as a service. Professional refunders who charge the "customer" 10 to 25% of the order value to run the claim for them. Labels sell for $20 to $50, mentorships for thousands. The DOJ has prosecuted this. Tell: coached claim language with identical narrative structure, sudden claim-type concentration shifts, and new account plus high value plus immediate claim.

Coordinated return waves. A SKU's return volume spikes against its own 90-day baseline, with copy-paste reason text and batch-created accounts. Tell: the timing synchronisation. Honest customers don't return in formation.

GenAI-assisted claims. Consumers now use ChatGPT to draft refund demands and dispute letters, which strips out the bad grammar and hesitancy that support teams used to read as suspicious. Tell: stop reading the text. History and identity signals are decoupled from writing quality. Escalation velocity, denial straight to a formal dispute letter in minutes, is more informative than anything in the prose.

Employee and insider fraud. Refunds issued with no return and no ticket. Tell: refunds per agent against peer baseline, off-hours timing, and repeated beneficiary accounts.

One thing before anyone says it

Most of your returns are honest, and the fastest way to lose money on this is to start treating ordinary customers like suspects. Porch piracy is real, parcels genuinely do go missing, and someone with a 40% return rate might just be a woman buying clothes online in a world where sizing is a lie.

Every signal above is only meaningful as a pattern across time or across identities. Single-order rules generate false positives, false positives generate refunds you'd have given anyway plus a customer who now hates you. The scale reference, for what it's worth, is Appriss Retail's 2026 benchmark: about $100B in preventable loss against $706B of US returns, roughly 14%. That's a new methodology so it isn't comparable to their older numbers, but the shape is right. Most returns are fine. A small slice isn't, and that slice repeats.

Happy to go deeper on any single one of these in the comments. FTID and the refund-method switch are the two I'd look at first if you've never looked at any of this, because they're both cheap to check and neither requires any software.

I’ve had my ecomm store for 1 year now. It’s been something I’m doing on the side from my full time job. We hit 500k in sales year one. But we’ve spent 500k. I have a small team filling orders etc. so I don’t really put in any work, it’s a very giftable product so I’m hoping that q4 launches us into profitability. However with what we spend on meta ads it just kind of feels like a wash. I haven’t paid myself a dollar yet. It is nice that the business is operating pretty much without me (I do socials, and order new product etc, but I love that stuff it’s fun!). Just wondering your thoughts. Meta ads make me want to puke. Obviously it brings in the sales but wipes all of our margins.

Hey everyone,

This is my first time trying dropshipping, and I just got my store up and running. I’d really appreciate some honest feedback from people with more experience in ecommerce.

Store: Signal and Season

Website: signalandseason.com

I’m mainly wondering:

● Does the site look legitimate and trustworthy?

● Is the branding cohesive?

● Is it easy to navigate?

● Do the products feel too random or does the store make sense?

● Are the product pages convincing enough?

● Would you personally feel comfortable ordering from the site?

● What would you change first?

I’d rather get constructive criticism now and fix things than spend money driving traffic to a site that isn’t ready.
This is my first attempt at building a dropshipping store, so any advice is appreciated.

Looking for advice on my store, I want it simple to navigate, ive recieved so many different way to alter my store its almost conflicting but I think this layout might be ok, im by no means a website designer so ive tried my best, with the free stuff I can get my advice from. Because im in a niche market for a specific Subscription box for rabbits with treats and toys marking it is pretty slow.

Anyone seeing value in AI Shopping Assistants yet?

I’m referring to how Amazon has it now with Alexa on sites.

Its supposed to give users ideas of potential questions about the product, and responds as a conversation.

Why we are looking at this:

Our issue is - most of our pre-purchase questions are sizing and fit, and most of our returns are the same thing. If an assistant on the PDP answered “does this run wide” properly, that’s two problems at once. Customer Support is just a very expensive angle here - because its repititive, but it also seems necessary because its very specific. I wonder if Alexa-like pdp assistant can be a good answer

Anyone running one? Did it move returns, or increase sales?

Here is my website: healthybydesign.shop

My product is a red light therapy wand that provides relief for joint pain or rejuvenate skin health.

I barely opened my shop two months ago and started paid ads which is where all my traffic came from. I haven’t been able to make a sale.

Any feedback or resources you recommend I should look into is appreciated!

Building a dropshipping store solo — looking for people to swap notes with. Been at this for around 6 weeks, finally doing my first post here on reddit.

Short version:
• Sweden-based, Shopify + CJ Dropshipping
• Niche: cozy/winter products
• Doing everything myself — content, ads, store setup, the lot
• Launching soon (i hope)

Would love input on:
• Timing a seasonal launch
• Niche store vs single-product store
• AI-generated model shots for ads

Would love to share what I’ve learned. And learn from you guys. Comment or DM and we can link and share ideas? 🏆

Hi, I’m the cofounder of a boutique marketing agency and one of our best strengths is our performance marketing. A brand came to us since they earlier got burnt by another agency and had spent 45K only to generate sales of 50K (they are a single product company priced at $699 per order).

We helped them out and within 16 days generated sales of over 150K on a 16K Ad spend almost hitting a 9x+ ROAS.

Their website clearly states that the product will be shipped next year (August 2027). All customers are informed of the same before they purchase from them. But Shopify decided not to release our funds stating there will be chargebacks and we must start shipping asap in order to get access to those funds. The problem is that the 200K was going towards production itself. The company is now trying to raise Money from outside in order to go thru with production and eventually get their funds released from Shopify.

Is there any other way around this ?

Everybody says they care. Most of them are cowards.
I care about the core user experience so much it’s become a medical situation. My doctor told me to care less. I fired my doctor. Then I fired his replacement.

I am currently between doctors and thriving.

Be honest about how much you like it, I truly won’t get upset.

weirdcastle.com