Google Search Console Now Lets You Track Instagram, TikTok, X & YouTube Performance
So Google just rolled out something pretty interesting in Search Console. It's called Platform Properties, and it basically lets you connect your Instagram, TikTok, X, and YouTube accounts directly to GSC.
Once connected, you can see how your content is performing on Google Search and Discover, all from that one dashboard. No need to jump between different apps anymore.
Here's what used to happen before this:
- Open YouTube Studio to check video performance
- Switch to Instagram Analytics for reach and followers
- Go to X separately to see how your posts are doing
Now all of this sits in one place inside Search Console. You get clicks, impressions, engagements, followers, and even your top performing content, all together.
The rollout is happening in phases right now, so not everyone has access yet. Some users are already seeing it, others will get it over the next few weeks. I haven't gotten access myself yet either, still waiting for it to show up in my GSC.
This feels like a genuinely useful update for creators, SEOs, and marketers. Instead of tracking everything separately and losing time switching tabs, you finally get one clean view of how your content is being discovered across platforms.
Has anyone here already got access to this? Would love to know what the dashboard actually looks like once it's live. Drop your experience in the comments