My ad finally got cheaper clicks after a slow start
3 PM update from today’s ad test. The campaign is at $5.70 spent, $98.28 CPM, 3.45% CTR, $2.85 CPC, 58 impressions, 42 reach, 2 link clicks, 1 website landing, 0 checkouts, and 0 purchases. This is a cleaner read than earlier. The board finally gave movement, CPC dropped, and the ad is starting to earn attention. It is still too early to call anything strong because checkout intent has not shown up yet, but this is enough to keep watching. Lesson: when CPC drops and clicks appear, the ad earns more time before the operator touches anything.
u/007ecomm — 10 days ago