Tyres are a personal choice
Anyone who says they can't tell the diffbetween tyre brands isn't really in touch with their bike. I choose different brands for different bikes and different types of riding. My choice isn't right for everyone, its right for me, and as such I will not be drawn into a tyre recommendation thread.
For sports bikes, I always go for Bridgestone. Ive tried Continental, Michelin, Dunlop and pirelli, but i prefer the feedback I get from Bridgestone. They work for me and how I ride.
For adventure bikes, its a bit more complicated. For the off-road stuff, I always fit Continental TKC80 tyres. They simply do what is expected of them. That's why they remained unchanged for decades. They don't last as long as others, they aren't as stable on asphalt as others, but they perform well then the bias is more towards dirt than tarmac, but you still need to be able to do motorway speeds on the highway.
But change the bias a little, and I choose different tyres. For faster road riding, and more road than dirt, it has to be Pirelli Scorpion Rally STR. I fitted these to a BMW 1250 GSA a few years back and toured Europe 2-up, loaded with luggage, and they didn't have any chicken straps on either tyre. They stick like glue and give incredible lean angles in all weathers. I always have a pair in the shed for when I need them.
My favourite all rounder at the moment is the Mitas Enduro Trail+. It's quite simply a great compromise tyre which lasts a long time. The set i have on the T7 now have been in service for over 3 years. They grip the asphalt, grip the dirt, but they don't do either as well as the tyres mentioned previously. But their plus is how long they last. They will delivery twice the mileage of the STR or the TKC80, they're just not as good when it comes to grip either on road or off-road.
The next brand I am about to try is the Anlas Capra Rally X. I will fit them in the coming weeks to try throughout the Autumn and Winter months and post a review on the website.