r/underground

Hey everyone, I'm a 19 year old musician from London. I got sick of watching incredible underground artists get buried by algorithms, so I’m building an alternative called Tumble.

If you’re a creator, producer, or music fan, you already know the frustration. You spend weeks writing a track, mixing it until it's pristine, and dropping it online, only for the algorithm to completely flatline your reach and give you 50 - 300 views.

Meanwhile, you watch other artists turning themselves into 24/7 meme-makers and video-editing machines. The game isn't rewarding good music anymore; it's rewarding whoever posts the most viral video hooks.

That’s why I started Tumble.

On Tumble, the entire experience will be stripped of video pressure and built around pure sound. Instead of forcing you to post video content or chase viral trends, the app lets you upload your audio directly so listeners can discover your music based entirely on genre, mood, and vibe. Beyond discovery, Tumble functions as a true ecosystem for the underground where you can build dedicated communities around your sound, connect directly with fans who care about deep-dive listening, and network with other creators like producers and collaborators to build your next track from the ground up.

We are currently building this from the ground up to fix broken distribution for creators. If you're tired of shouting into an algorithmic void and want to support a platform designed for the underground, I’d love to have you follow along for the journey.

Background, inst.