u/400lbMonkey

Client gave us 8 months to fix their e-commerce sales or they walk. In-house, white-label, or freelancer?

We’re a small agency that handles brand launches, creative, and ongoing account management. Because we're a lean team where everyone wears a few different hats, we hit a real wall when it comes to dedicated social media strategy and execution.

One of our Shopify clients gave us an 8-month ultimatum to turn their sales around and stop their cash burn (tech stack, shipping costs, agency fees, etc.). We’re trying to figure out our best move:

  • Freelancer: Bring in a specialist focused purely on social media growth strategy.
  • White-label agency: Partner with a team that can handle this account (and potentially help us with other accounts).
  • In-house hire: Bring on a do-it-all person who can write copy, design graphics, manage the account, and drive actual growth.

Are we crazy to think we can find one in-house person who can handle high-end design and growth strategy, or is freelancing/white-labeling the obvious move on an 8-month clock?

reddit.com
u/400lbMonkey — 11 days ago
▲ 12 r/agency

Client gave us 8 months to fix their e-commerce sales or they walk. In-house, white-label, or freelancer?

We’re a small agency that handles brand launches, creative, and ongoing account management. Because we're a lean team where everyone wears a few different hats, we hit a real wall when it comes to dedicated social media strategy and execution.

One of our Shopify clients gave us an 8-month ultimatum to turn their sales around and stop their cash burn (tech stack, shipping costs, agency fees, etc.). We’re trying to figure out our best move:

  • Freelancer: Bring in a specialist focused purely on social media growth strategy.
  • White-label agency: Partner with a team that can handle this account (and potentially help us with other accounts).
  • In-house hire: Bring on a do-it-all person who can write copy, design graphics, manage the account, and drive actual growth.

Are we crazy to think we can find one in-house person who can handle high-end design and growth strategy, or is freelancing/white-labeling the obvious move on an 8-month clock?

reddit.com
u/400lbMonkey — 11 days ago

Why is our Shopify site not converting?

I could really use some fresh eyes on this newly launched Shopify site: www.directseafood.com

The site was started for a completely new brand selling premium seafood that's flash-frozen at peak freshness. The founders are totally new to the online retail space, but they aren't new to seafood distribution. They've been doing this for over 20 years for businesses and restaurants under a different company name.

I know there's a decent amount of competition in this space, and we're technically the new kids on the block. Right now, we're running Meta ads, and we've gotten pretty decent traffic to the site, but we have only a handful of sales to show for it.

I know the pricing isn't the cheapest, but it's competitive with other similar online seafood retailers, and the quality of the seafood is top-notch... you truly won't find much better out there.

Would appreciate honest feedback on the site and what might be killing our conversion rate.

u/400lbMonkey — 2 months ago