Client gave us 8 months to fix their e-commerce sales or they walk. In-house, white-label, or freelancer?
We’re a small agency that handles brand launches, creative, and ongoing account management. Because we're a lean team where everyone wears a few different hats, we hit a real wall when it comes to dedicated social media strategy and execution.
One of our Shopify clients gave us an 8-month ultimatum to turn their sales around and stop their cash burn (tech stack, shipping costs, agency fees, etc.). We’re trying to figure out our best move:
- Freelancer: Bring in a specialist focused purely on social media growth strategy.
- White-label agency: Partner with a team that can handle this account (and potentially help us with other accounts).
- In-house hire: Bring on a do-it-all person who can write copy, design graphics, manage the account, and drive actual growth.
Are we crazy to think we can find one in-house person who can handle high-end design and growth strategy, or is freelancing/white-labeling the obvious move on an 8-month clock?