r/marketing

▲ 167 r/marketing

Marketers over 45, what do you do?

What role and industry do you work in? If you left marketing, what do you do now?

I’m approaching 45, and have been a VP of Marketing at multiple tech startups.

After being laid off twice in the past three years, I’ve had enough of the “growth at all costs” mentality and always worrying about the next round of RIFs.

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u/martinimike82 — 12 days ago

A hard truth I’m discovering

I’m a marketing professional with +15 years experience in advertising that is facing a hard truth for the first time. I’m not an English native speaker but I’m fluent and I have an accent. I was born and raised in Italy and moved to the US in my late twenties and after 19 years speaking and dreaming in English, my foreigner accent sticks with me. I also speak 4 other languages other than English, two of those are fluently spoken at home so maybe the accent is harder to loosen because the other language recall is always on.

Here is my dilemma. I’ve been interviewing with companies for sr director positions and I feel like other than ageism there’s a “fear” of my accent. Yes, I think my accent is what spooks people away. Whoever approaches me on LinkedIn clearly sees my picture and can easily guess what my age is also thanks to the working timeline.

This never happened to me in all those years I’ve lived in this country but perhaps things are changing with the terrible job market we are in?

Anyone else is experiencing this in our field?

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u/mikysupergirl — 13 days ago

Started event profuction (conferences) business. Have questions about sponsors.

Hey, we recently had 2 small workshops, the bigger being 200 people in the audience. In three weeks we're hoping to get 550 people to come... it's a TEDx style event with 10 speakers, 15 minutes each, with networking.

We have one speaker that sold his company for billions, fairly known.

My goal is for us to have a conference every month in europe, 2000 attendees +-.

My understanding is that most conferences make 75% regenue from sponsors.... we have 0 sponsors but a great audience for them (100% attendeds ar sbusiness owners, some large, founders and investors).

Without sponsorships we're projected to losing quite some capital.

Is it unreasonable to attract sponsors 3 weeks prior to an event? How should I price a booth at the event with all of the other common bebefits? And most importantly, how can I find sponsors? Do I cold call large companies?

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u/DeanMarketingAndEcom — 11 days ago

LA/SoCal question for employers

Hey yall! Quick question.

I am in southern California looking for marketing work. Relatively new to marketing after undergoing a career switch a few years ago from media/film industry following a physical injury and divorce but I have a semi-decent portfolio of freelance work for smaller companies.

After reading countless stories about the uphill battle of finding a job and issues with resume filters, tracking, etc, I am debating going in person to drop off my resume with hard portfolio copies. It seems like a wild thought in this day to do that but a huge part of my "brand" and skillset is being able to cut through the noise and connect with people. Bonus points that I am often told I have "that energy" that seems to translate better in-person than on paper.

Wondering if anyone has insight into whether this is worth it, potentially damaging, or an absolute whack-a-do idea. Post-pandemic LA I have noticed people seem more reserved about stranger meetings than ever before but at the same time, I could see a potential employer appreciating not just the show of sincerity, but a more classic and human approach to what's become such a digital bombardment.

Thanks in advance!

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u/Ok-Highlight8715 — 12 days ago