6sense.....does not seem worth it
So we were kind of suckered into 6sense…spent $1M+ on all of the bells and whistles. We had only 2 employees in our whole enterprise who used and set up 6sense and refused to let anyone else touch it. They promised everything was set up correctly and working and would bring it up in every board meeting, etc. They ended up being let go, and then finally us in marketing and the SDR’s, sales enablement teams could get our hands on it.
We found that actually nothing, in a whole year a whole million dollars, nothing had actually been done. The keywords that were uploaded were atrocious, no ICP’s, the segments were all wrong, no campaigns had been launched (thank God). Its taking a huge group efforts of digital marketing, sales enablement and sales to put it all together to work for our business and GTM strategy and campaigns.
I honestly feel like its so overhyped. It doesnt connect to Salesforce Marketing Cloud, so we cant connect our email campaigns to the platform. Connecting ads just seems like an extra step. We pull high-intent lists for our google ads so that would help. The audiences and segments it pulls isnt really that great or as well fit as it was advertised.
I can see the worth if it was significantly cheaper. I see the value for our SDR’s, and I see the value of targeted lists for our ABM strategy. I just…..am more frustrated than impressed.
What have you noticed?