What’s wrong with CMO’s these days
I have lost count of the number of times I see a head of marketing or lead marketing role advertised where the JD literally reads out what’s expected from a CMO! Yet unashamedly they mention role reports into a CMO!
wtf is wrong with people these days! HR and CEO’s ? Can you not clearly distinguish what the F is expected from a head of marketing and what’s expected from a CMO?
Stuff like positioning/ vision setting/ marketing strategy. Then why the F do you guys have CMO’s and Please don’t give me the “it’s strategic role” BS
I read reports perhaps 10 years ago stating that the CMO role would have to evolve and no more severe to be strategic but execution. It disgusts me how CMO’s now need to hire junior people to Rip Off their strategy and then represent it as their own .
Anyone else seeing these JD’s?