Hi folks, I'm evaluating DSP vendors to run brand awareness programmatic display/audio/DOOH ads for a global B2B business. The product has an enterprise and complex tech IT skew.
Should I be mainly looking at DV360? Or is TTD worth a look as well?
Anyone else's company sales/revenue kinda sucked for Q4 / end of year? We're in global industrial/manufacturing and felt like we just couldn't get close to hitting our sales goals
Hey folks, I've been testing ChatGPT Ads a few weeks for a B2B Industrial/Manufacturing business and I'm getting very low conversion rates and poor lead quality. We're pointing it to a dedicated LP that we know works well on paid search and paid social
Is anyone else seeing the same issues?
Hi folks, I work in an APAC manufacturing/industrial business that has a very niche target market - with only around 500-5000 other manufacturing companies in the country that would buy our different product lines. They also would only buy our product or shop around every 5 years or so.
What's the best way of measuring whether your marketing efforts are working during the very long sales cycle? Enquiries as leads is one way, but I'd like to get more insights on whether our ads, sale enablement or content is working whilst an opportunity is open or in a nurture stage
Hi folks, I'm working in an APAC manufacturing/industrial business that has a very niche target market - with only around 500-5000 other manufacturing companies in the country that would buy our different product lines. They also would only buy our product or shop around every 5 years or so.
What's the best way of measuring whether your marketing efforts are working during the very long sales cycle? Enquiries as leads is one way, but I'd like to get more insights on whether our ads, sale enablement or content is working whilst an opportunity is open or in a nurture stage