When you want to make a change in tCPA, what time frames are you looking at? Because each time frame can tell a different story. (Last 30 days vs. Last 14 days and so on)
*Search campaign for local service
Does it make sense to run Google store visit ads for places where my product is stocked? And if so, any tips for set up?
Hi everyone,
I’ll be posting this appeal for help on a few different relevant subreddits, if that’s okay. I would like help interpreting product demand following an Insta ad campaign.
I’m a UK based prospective seller, completely new to the world of entrepreneurship/ product or brand building. I have this idea for a women’s wearable related to the wellness industry, and over the last few weeks I’ve been painstakingly using Chat GPT to mock up some images of the product for marketing purposes, both product images and the product being worn.
To actually build this would cost thousands of £££ which I’m reluctant to invest without validation, so I researched Reddit, and came up with a plan to build an Instagram and Shopify page, and take deposits to test demand. The real product will cost ~£40, so I collected refundable £10 deposits, and said this would entitle the buyer to a discount of 50% off the product when it launches, hopefully by end of 2026. I also posted 4 pictures to my product Insta page.
I ran this experiment for two weeks, with a Meta ad budget of £25 per day, spending just over £300. Please see the results below. I’d like to get people’s thoughts on whether this was a successful campaign or not, and an honest opinion on whether this signals enough demand to move forward to production.
Deposits collected: £80 (8 purchases)
Instagram account stats:
Meta pixel (Shopify store) stats:
I’m torn.
On the one hand, I’ve posted a few AI photos and there are people willing to give me £10 for something that doesn’t exist and looks fairly sketchy, with no Insta followers or influencer ads etc.. This clearly shows demand!
On the other hand, I’ve spent over £300 on ads, and I’ve only got £80 to show for it. Is this enough validation to risk large investment?
I’d really appreciate your thoughts. Thanks in advance!
I am running android app campaign
These are my results from yesterday
175 installs
8 in-app actions
₹683 spent
₹1.49K in purchase value
So the ROAS seems pretty good and the campaign is profitable.
The problem is that I have set my daily budget to Rs 5,000 but Google Ads has been spending far below that amount for the last 7 days. why it is not scaling the campaign when the current ROAS is good.
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Hello everyone,
I’ve been managing PMax campaigns for e-commerce for a while（over 2 months）and would love to tap into the community’s expertise on refining Search Themes and Audience Signals.
Search Themes:
How often are you reviewing and updating your Search Themes?
I monitor the “Search Themes” insights weekly. Should I validate high-potential new themes via dedicated Standard Search campaigns before adding them to PMax to ensure they perform, or just add them directly?
3.I focus on high-intent, long-tail keywords in PMax themes. For broader, top-of-funnel terms that still fit my niche, do you recommend isolating them into a separate pmax campaign (without a feed) to better control ?
Audience：
Similarly, I also check the audience data in Insights every week. For those consistently delivering high conversion rates, do you recommend regularly updating the Audience Signal settings to steer the algorithm?
Looking forward to hearing your strategies!
I hope I'm at the right place for this question, if not, feel free to direct me to the proper subredddit ofcourse!
I run Google Ads for a psychology practice. I’m looking for advice on what to do with a Performance Max campaign that may have learned from poor conversion signals.
Some context:
I’ve been running the campaign for a while and recently migrated the website to a new domain as part of a rebrand. During/after the domain migration, I had tracking issues and had to rebuild parts of the GA4/Google Ads conversion setup. With configuring (and to be honest, not knowing what I'm doing half of the time), I ended up mid june with settling on adding the "opening the contact page" as a primary conversion. Bidding is via Maximize Conversion Value.
My main conversions are currently:
The problem is that Google Ads reported around 800 “contact page opened” conversions, while the website analytics do not support anything close to that number. So I strongly suspect this conversion has been overcounted or incorrectly tracked.
At the same time, the campaign has generated 33 confirmed actual bookings this month, so the campaign is not completely failing. My concern is that PMax may have learned to find cheap users who quickly trigger the contact-page conversion instead of users who actually book.
The campaign is currently using Maximize Conversion Value. I recently adjusted the values to:
My main questions are:
My biggest concern is avoiding a sudden performance crash. The campaign is still producing real appointments, so I don’t want to destroy something that partially works — but I also don’t want PMax to keep optimizing toward a misleading micro-conversion.
I'm looking for advice, AI's answers, youtube video's, reddit posts are giving me a lot of conflicting advice, and I really need some guideance because I'm getting worried about my business.
Thanks in advance.
My boss got an idea to run dental ads for the dental clinic. I honestly think it’s gonna be a waste of money, because the person who suggested the idea runs a tat shop where I feel set work portfolio works well, and has a large social following (because, again it’s art).
I assume this is gonna be a money pit, but I can’t tell if I’m in the wrong (Google ads did nothing for dental in the past).
Yes or no?
Is there no way of manually selecting placements for different formats like it was just a few months ago, just upload everything and it rotates automatically across all placements with mistakes?
So a question.
I'm wondering if there is an upper limit at which having more conversion volume in a single campaign or portfolio stops being useful for tRoas bidding.
I'd always assumed that the more conversions the better - so routinely structured my accounts with heavy use of portfolios and/or a tiered shopping structure across all categories (for other reasons too but this was one justification) - and moved my clients away from micromanaging separate shopping campaign for each product category. (I still do my negging at adgroup level if you were wondering).
But a few months ago a google rep said to me that once you get to around 50 conversions per 30 days there isn't much point in having anymore. She basically said that's the upper limit of optimisation.
Google nonsense or real? I'd always assumed that having 150 conversions in a bidding strategy per month is better than having 50. But maybe this isn't the case?
Love to get some thoughts from my peers.
I know it’s a very basic topic and everyone has different strategies but I couldn’t find any info on this anywhere. But you have a demand gen campaign with 5 UGC ads in 1 ad group, 1 creative starts to become consistently profitable for a week
Is it better to A. Turn off/pause the losing ads at 2-3x CPA to allocate spending to the winning ad inside of the ad group? Or B. Replace the losing ads with similar winning variations to maintain creative diversity?
tldr: if you have a winning creative, do you turn off or replace the losers
I have come back from London to an Australian agency working in property who uses exact and phrase match seperate campigns. It’s a strategy that belongs in the past, I know, but they are dead against changing.
How do I convince and show them to move towards smart bidding without looking like an asshole?
I help manage Google Ads for a ketamine clinic that treats mental health and we are currently looking to replace our ad agency. I need someone who has actual experience in advertising ketamine on google ads as it has proven to be extremely difficult over the past 3 years.
Right now I am seeing high-intent keyword traffic (strong CTR, good impression share) but conversions have dropped off sharply month-over-month despite steady spend. Last month was by far our worst month in a while, it seems like something has changed as we had a very strong April/early May. Our current ad agency doesn't seem to know what the problem is but we have not had a single convert in ~2 weeks so something is wrong and I need help figuring out what it is.
Feel free to comment or DM with relevant experience. I really need help from someone who can diagnose what's broken and help me manage our campaigns. Open to discussing scope/budget once we connect.
Our ads in the Healthcare sector are currently set up with a really low tROAS of 60%. Our conversion value is also set up much lower than actual (around 80% below actual). On our 0.60 target we are around 0.51. Each conversion is high value but we only receive around 20 conversions a month. What are the risks/benefits of this set up?
Spending over $1 mil/month on Google search with average CTR at 15%. On June 29th CTR dropped to 11%. The past 4 days it's been 7-8%. It's never been below 13% for even a single day in the last 12 months before this. Anyone experiencing anything similar?
What's weird is that clicks are steady, the change is basically that impressions have doubled. No changes were made and search partners are off.
Hey everyone, I have a question about conversion tracking in a B2B context.
I'm working on our conversions in Google Ads. Our primary conversion is "Request a Quote," and for the secondary conversion I'm still deciding between "Purchase" or "Call."
Here's my problem: on our website, the "Request a Quote" button is just an image of a printer.. nothing indicates that it's actually a "Request a Quote" button. During a sales meeting, a client actually asked where that button was, so I know for a fact that it's too hidden.
I already brought this up with my team lead, but I get the feeling he doesn't think it's that important or that it would change much. He's obviously more experienced than me, so now I'm second guessing myself.. does a clearer button actually make a meaningful difference for conversions, or am I overthinking this?
Curious what you all think.
I saw the following concerning alert in one of my accounts, which seems to mean that tCPA/tROAS campaigns that are currently limited by budget will become less efficient unless careful changes are made.
"Starting August 17, 2026, campaigns with bid targets (for example CPA, or ROAS target) will provide more consistent performance when limited by budget, even after budget adjustments. Review these campaigns to ensure targets align with your objectives; targets will not be updated automatically."
Google used to have you covered somewhat if your tCPA was too high or your tROAS was too low relative to your budget. If campaign budget was being reached, Google used to effectively bid down to improve volume. That might sound contradictory, but it used to be one of the fundamentals of PPC bidding and understanding. Reducing bids when campaign is limited by budget gets you higher volume on the same spend. Consider a campaign getting 10 clicks per day at $1 each. If the campaign is limited by budget and you reduce bids to $0.50, that means you're now getting 20 clicks per day on the same spend. A similar principle used to apply to campaigns running tCPA and tROAS (just replace clicks in prior example with conversions). However, with this change, Google will get you whatever tCPA / tROAS that you input and will no longer bid down to help you out if the campaign budget gets reached.
So long story short, any budget limited campaigns that have tCPA or tROAS inputs will become less efficient. This is a problem, for example on campaigns with precise tROAS requirements but temporarily limited spend due to budget constraints.
Curious to hear other advertisers' opinions!
I work at an agency and run our Google Ads, we mostly work with B2B companies so they all are pretty much DSA only. I have noticed in the month of June (you know, since a certain announcement was made), that all of our search campaigns have lower impressions and lower CTRs. Wondering if others are noticing this as well?
I'm thinking the new ai search as a default is taking away search volume for search ads and I'm also wondering if PMAX and demand gen campaigns are getting priority at auction since they're the campaign types Google wants to push us to.
Edit: I meant to say they are RSA, not DSA…it’s been a long week
What's the biggest Google Ads optimization you stopped doing because automation made it irrelevant?