We are a new fashion brand and testing out google shop ads. AOV = $200. Our cost per add to cart is $8 on meta ads. We are wondering if spending $20 per day for a 5 day campaign on google shopping, optimizing for ad to carts is enough to generate any useful data or conversions? Thanks!

is this going to be helpful at scale or more of a one off thing?

https://preview.redd.it/4b5h6xmgjhbh1.png?width=1654&format=png&auto=webp&s=fed0b857b06c8714352ec6d24df2d4545f3efc6d

Author's note: Edited June 28 to include New York Times reporting from Cannes Lions published after this newsletter went live.

Mimi Turner Head of Marketplace Innovation at LinkedIn, published something worth reading this week. The B2B buying journey no longer starts with visibility. It starts with AI retrieval. Brands that don't show up in what AI surfaces are invisible before the conversation even begins.

Read the rest here: https://www.linkedin.com/pulse/your-buyers-arent-starting-google-lisa-raehsler-jvwmc/

New York Times

Hi All,

I run a small business in New Zealand and am looking for someone to help with my Google ads and provide some good advice. Ideal person would be someone happy to get paid per qualified lead and that has had good experience in running ads campaigns. Thanks

Paid must evolve beyond it’s current state

If ai were to be turned off tomorrow could you survive and do your job?

https://preview.redd.it/7mmm1fev4pah1.png?width=1956&format=png&auto=webp&s=b6ea6e10fe61bed48e4876b5717c3b278eeb7805

engineering and development have become part of AIs everyday model will PPC end up this way in the next year?

I recently sat down with Omar Reyes for his newsletter, Let’s Talk About Marketing. The questions covered everything from where I grew up to what I would say to the entire world if it were listening.

An interview on paid media, building Buddy, and where marketing goes next.

I recently sat down with Omar Reyes for his newsletter, Let’s Talk About Marketing. The questions covered everything from where I grew up to what I would say to the entire world if it were listening. Here is the conversation, lightly cleaned up.

Where were you born and raised? Also tell us something unique about yourself.

Born in the Midwest, raised abroad and here in the States as a military brat. Something interesting: I am a Michigan fan from Ohio.

What got you interested in marketing, and what was your journey?

Walt Disney. When I was at WSU as an athlete, architecture and engineering did not work around our football schedule.

Walt’s idea, that it all started with a mouse, inspired me. The idea that from your imagination, an unlimited space we all have, you can create joy and wealth out of happiness and kindness if you just believe it. That is my mission: to help others find the space and bring it to life for others to enjoy, or to create the space for them.

What skills and industry do you specialize in?

I go deep in paid media and data. I go wide across development, engineering, and all things innovative in marketing.

What is your best soft skill?

Empathy.

What software and tools do you use regularly?

I use my agent Buddy daily. He is a bridge between workers in Cloudflare and Claude, with his own brain. The typical advertising platforms are my 5 a.m. to 2 p.m. Then, for the past two years, it is everything agentic and intelligence until 1 a.m. Yes, I am usually on four hours of sleep. The gym helps.

What are your goals for the next year and into the future?

My goal for next year is to introduce Buddy to our world of paid media. My future goal is to give businesses the opportunity and freedom to build a strategy with a partner that can answer questions and push in a direction most in media cannot.

What has been the hardest thing you dealt with in your career path?

Privilege and systemic walls.

What is the biggest mistake you made that you want others to avoid?

Do not listen to anyone who says it is not possible. It has cost me a bunch of time.

Who are your favorite people in the industry that you follow?

I do not have a favorite in paid media. I follow CMOs and CEOs across industries who share opinions and perspectives that challenge marketing’s everyday noise, speaking only to the fundamentals of people-centric marketing. When Matt Umbro has something to say, I listen. Same with Mitch Larson.

Who has had the biggest influence on your career to date?

Kim Williams. Her words have always resonated: take a chance, why not, and you can never have enough education.

Joe McCambley, whose last words are always that it is a choice, and to remember it is harder to listen and say nothing than to say something and have nothing to say.

Life’s Golden Ticket, plus Homer’s Iliad and Odyssey, are a close second.

What has been your favorite course that you have taken, and why?

Life. I wanted to grow up, and now time does not seem to want to slow down. I have done things I could not have imagined in sports and in business. Life has been so generous to me, and it has been my hardest class.

What would you tell yourself, or someone who is just starting out in marketing?

Focus on branding, but do sales first. Go sell something. Knock on doors for a few years, at least five. Then get into branding, and stay away from acquisition. It is going away like the phone book.

If the entire world was listening to you, what would you have to say?

Be honest. Genuinely care, always. Say what it is, even if you are wrong. Be stupid genuine with conviction. We would be better off if everyone was themselves, always.

Where to find me

LinkedIn: https://www.linkedin.com/in/johnmichaelwilliams

Reddit: https://www.reddit.com/u/startwithaidea

Website: https://www.itallstartedwithaidea.com

curious to know if you pay one fee for all these services or a fee for each and why you aren’t demanding more for less today?

we often over credit Google ads for our medias or Marketing success; for example e-commerce we know Amazon is responsible for 60% of direct ecomm purchases yet we always go to Google first. and we give very little credit to branding…so I’m curious if the success is the driver of the trust as the success could be so many different factors.

View Poll

Hi!

I have a question about GTM tag architecture in a multi-location setup where I manage multiple sub-accounts under an MCC.

Today, all Google Ads conversions are set up via GA4 import. In GTM, I already have a global GA4 Google Tag (G-123) firing correctly on all pages. Event tracking and e-commerce are working properly in GA4.

However, when I check the Google Ads panel for one of the sub-accounts (local accounts) under MCC, in the tag diagnostics section, I see the classic warning “No Recent Data / Your tag has never been detected” for the AW-123 ID of that specific account.

A few questions:

1. Do I still need to install the Google Ads tag (AW-123) if I’m already importing conversions from GA4 into Google Ads? Is installing this tag only useful to remove the warning in the diagnostics panel?

2. Since this is an MCC setup with multiple accounts, each with its own AW-123 ID, would I need to create a separate Google Ads tag for each account in GTM? If yes, should each tag fire on all pages, or should it be restricted per location (e.g., Page Path = /example/)?

3. Is it also needed to add the Google Ads destination link inside GA4?

Any clarification would be appreciated.

Anything else you might add to the creation of a product set?

To create a Product Set in Snapchat Ads from specific SKUs, you work in the Snapchat Business Manager / Ads Manager under your Product Catalog. Here's the flow:

1. Prerequisites

• You need a Product Catalog already uploaded to Snapchat (via feed URL, manual upload, or a connected platform like Shopify). Each product in that catalog has fields like id (SKU), product_type, google_product_category, brand, custom_label_0–4, etc.

2. Create the Product Set

1. Go to Snapchat Ads Manager → Assets → Catalogs (top-left menu).
2. Open the catalog that contains your SKUs.
3. Click the Product Sets tab → Create Product Set.
4. Name it (e.g. Category - Winter Jackets).

3. Define the SKUs (two ways)

Option A — Filter by rules (recommended) Build conditions that match your category. Examples:

• Product Type contains Jackets
• or Google Product Category is Apparel & Accessories > Clothing > Outerwear
• or Custom Label 0 is equal to winter-category

You can stack multiple conditions (all/any). This auto-updates as new matching SKUs enter the feed.

Option B — Select specific SKUs manually If you literally have a fixed list of SKUs, the cleanest approach is to tag them in your feed first:

• Add a value in an unused field like custom_label_0 = my_category for those SKUs in your product feed.
• Then create the Product Set with the rule Custom Label 0 is my_category.

Snapchat's rule builder filters on catalog fields—it doesn't have a great "paste a list of 50 SKU IDs" box, so the custom_label tagging trick is the standard way to pin an exact SKU list to a set.

4. Save & use it

• Save the Product Set.
• When you create a Catalog Sales / Dynamic Ads campaign, at the ad set level you select this Product Set as the targeting source.

FYI
u/ok-wealth-3171

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