I run Google Ads at a $50/day budget. I already have a list of over 500+ negative keywords. Do I need to keep adding more or would that be too constraining for the algorithm?
Looking for the cheapest automated solution that supports both:
Requirements:
Questions:
Thanks in advance.
Hi everyone,
Please excuse me for my bad English.
I work for a digital company based in the South Pacific and we run Google ads campaigns for some clients.
We are currently wondering if there is any way to connect google ads with ai (ChatGPT or Claude pro) in order to automate camping optimisation and reporting. We would like to reduce the time billes to our client while gaining efficiency. Any tips or idea for us?
Hello, how are "zombie products" handled on Google Shopping?
I think a lot of us are already seeing the effects of the new Google Ads update, and it seems to be hitting newer accounts with less history and conversion data especially hard.
What I'm wondering is how we're supposed to optimize moving forward.
Normally, you'd gradually increase your Target ROAS as performance improves, or adjust Target CPA to push for better efficiency. But now it seems like if you make the target even slightly more aggressive, Google can drastically cut spend and impressions or basically stop showing your ads.
So how are we supposed to work toward a higher ROAS or better CPA without choking the campaign?
Has anyone figured out what the optimization strategy should look like moving forward?
GMC suspended for misrepresentation. I offer free shipping to the continental US. I need to set up shipping in GMC to exclude AK and HI. Has anyone done this and can point me to accurate instructions? I tried their own AI support, and it gave me steps that don't exist. TIA
After taking over the campaigns, I worked on restructuring and optimizing the account, and within that period, the number of conversions increased by around 3x. The client started getting much better conversion volume and overall results.
After about two months, the client decided to manage the Google Ads account himself instead of continuing with me. However, once he started managing the campaigns on his own, the performance gradually declined.
Around five months later, he came back to me and said that he was no longer getting the conversions he used to and asked me to check the account. When I audited it, I found several mistakes and issues that were affecting the campaign performance.
After fixing those issues and optimizing the campaigns again, the conversions started improving once more.
So, this was one of my experiences that really showed me how important proper account management, continuous optimization, and having someone experienced monitoring the campaigns can be.
Client are doing SEO and Google Ads together. He is doing SEO for last 4 months and started Google Ads from 3rd Month. Now client is complaining that when he runs ads only then get leads and when it stop no leads come from SEO. what you say to client in this situation?
All the products were approved in the first attempt,
But later all disapprove. Now I am entering only those products with good images in the merchant sheet but still haven't gotten any of the products approved yet.
My project is a pets related website
Hi,
When adjusting settings in Google search campaigns, I was curious what the general sentiment was surrounding targeting new and existing customers or new customers only. Logic tells me this could make a big difference to new customer acquisition growth, but I also don't want to lose out on customers who are in MOFU or BOFU who might be ready to convert. Any learnings or findings that could support either view, would be appreciated.
If you’ve ever opened Google Ads and wondered, “Which campaign should I actually use?” you’re not alone.
Search, Performance Max, and Demand Gen can all bring in customers, but they’re built for different purposes.
The easiest way to remember them is:
Search = Capture demand
Performance Max = Scale demand
Demand Gen = Create demand
Let’s break it down without making it complicated.
Think about the last time you searched for something you genuinely wanted.
Maybe it was:
"best digital marketing agency"
"2 BHK flats"
"Google Ads agency"
You already knew what you were looking for.
That’s exactly where Search Ads work best. They put your business in front of people who are actively searching for your product or service.
Search is great for:
The biggest advantage?
Intent.
You don't have to convince someone they need your product. They're already looking.
Think of Search as:
"You're looking. We're here."
Now let's say your Search campaigns are already generating conversions.
You want to reach more potential customers without limiting yourself to Search.
That's where Performance Max comes in.
PMax uses Google's AI to find conversion opportunities across channels like Search, YouTube, Display, Discover, Gmail and Maps.
You provide the goals, budget, creative assets and audience signals; Google handles much of the optimisation.
It's especially useful when you have:
But remember:
Performance Max isn't simply a better version of Search.
Search gives you more direct keyword control. PMax focuses more on automation and finding opportunities across Google's ecosystem.
Think of PMax as:
"We know what works. Now let's scale it."
Here's where things get interesting.
What if people aren't searching for your product because they don't know about it yet?
That's where Demand Gen comes in.
Demand Gen focuses on visual, discovery-driven advertising across platforms such as YouTube, Discover and Gmail.
Imagine launching a new brand.
Someone might never search for it because they've never heard of it.
But they see an interesting video, become curious, visit the website, and eventually become a customer.
That's creating demand.
Demand Gen can be useful for:
Think of Demand Gen as:
"You weren't looking for us. But now you're interested."
Instead of asking “Which campaign is best?”, ask:
Are people already searching?
→ Search
Do I have conversion data and want to scale?
→ Performance Max
Do I need to build awareness and interest?
→ Demand Gen
And here's the important part: you don't always have to choose just one.
These campaigns can have different roles within the same marketing strategy.
SEARCH → CAPTURE DEMAND
People are already looking.
PERFORMANCE MAX → SCALE DEMAND
Use automation to find more conversion opportunities.
DEMAND GEN → CREATE DEMAND
Reach people before they're actively searching.
Google Ads isn't about finding one “perfect” campaign.
It's about understanding what your audience needs at different stages.
If they're searching, be there.
If you have something that works, scale it.
If they don't know you yet, give them a reason to care.
Capture demand. Scale it. Create more of it.
Just noticed this customer match option in my client accounts this morning, although it could have been here for a while.
Looking for feedback for those of you who have knowingly turned this on to see if you've had an increase in quality and/or matching to your uploaded customer lists, or if this is effectively optimized targeting for customer lists.
TIA
I’ve been looking at a few Google Ads accounts recently and noticed something that keeps bothering me.
Sometimes the numbers look perfectly fine at first. CTR is normal, CPC is normal, conversions are coming in, nothing is screaming “problem”.
Then you look a little deeper and start seeing weird patterns.
The same IPs showing up again and again. Strange bursts of clicks within a few minutes. A lot of clicks from the same location but almost no meaningful activity afterwards. Or traffic that looks fine in Google Ads but looks completely different when you compare it with your own analytics.
The annoying part is that none of these things on their own necessarily mean fraud. There are plenty of innocent explanations for weird traffic.
But when several of them happen together, I start wondering how many PPC people actually check this stuff regularly.
Do you guys ever look at IP-level or session-level traffic when something feels off?
Or do you mostly trust Google’s invalid-click filtering and focus on the usual metrics like CTR, CPC, CPA and ROAS?
Curious how other PPC people handle this, especially on accounts spending $5k+ per month.
my project is related to pets website
Im running Google ads &meta ads since 2 years for my clients clothing store in uk. Now last 4 days & today also the horrible performance I'm experiencing in meta amd google equally. Cpa is hitting like 60-80£, however our existing cpa was 18-25£.
Whats the issue on going? Anyone’s noticed
Hello ppc advertisers,
I have a campaign launch next few weeks for a client maritime photographer selling artworks and artposters online about sea themes in his website containing more than 200 articles organised by categories and the budget dedicated is low like 600 euros monthly and the client wannes to show up in google search to drive sales for his posters in france market … it is hard to promote like 200 article with this budget and i think to create a Lp choosing like best sellers or a specific category like no more than twenty articles … have you please any recommendations and tips to help me ensure a proper launch for this campaign ?
To promote our local businesses I want to create these GBiz ads. i.e. ads that appear on the google maps and on click redirects to the location page. I am struggling to get this resolved.
If anyone has a solve for this please suggest this is quite urgent.
Thanks
I spend about 3000 USD per month on ads. In my neighborhood if I search (or even tried for my friends phone), if I search for the same keywords the competetior always shows up before me. And I dont even show many a times.
But, when I see auction insights in my dashboard, I NEVER EVER see even a single trace of that competetitor. Not even bids lost, not top of page ranking, nothing.
I'm wondering why this would be the case. Either their budget is too low, or mine is so the overlap is very less. I also feel they're growing much much faster than us (physical shop size has grown).
Can someone help me figure out what might going on ?