u/Lidia_in_Vermont

Hi,

When adjusting settings in Google search campaigns, I was curious what the general sentiment was surrounding targeting new and existing customers or new customers only. Logic tells me this could make a big difference to new customer acquisition growth, but I also don't want to lose out on customers who are in MOFU or BOFU who might be ready to convert. Any learnings or findings that could support either view, would be appreciated.