u/Cold-Number-894

Hey everyone,

I'm running Google Ads for a B2B business and struggling with conversion tracking strategy. Would love to hear how others in this space are handling this.

The traditional approach:

• Most B2B advertisers track form submissions as the primary conversion
• Some use offline conversion tracking (importing CRM data back to Google Ads)

My problem:
Offline conversion tracking still depends on form submissions to capture the GCLID in the first place. But in practice, I'm finding that a significant portion of our real, qualified leads don't fill out the form at all – they just email us directly.

The issue is obvious: I have no way to track whether a user who clicked my ad later sent us an email. Those conversions are completely invisible to Google Ads.

This creates a dilemma:

• If I only track form submissions, I'm underreporting conversions and starving the algorithm of signal (especially painful in B2B where lead volume is already low)
• If I track "click to copy email" or "mailto click" as a conversion, I risk polluting the data with bots and low-quality traffic (as many have warned)

My questions to the community:

1. Is tracking "copy email" or "click email" events a worthwhile signal in B2B, or is it universally considered a bad practice that should be avoided?
2. For those of you who have faced the "direct email leads are invisible" problem – how did you solve it? Is there any clever workaround to capture these conversions without relying on form submissions?
3. Has anyone successfully implemented a solution where the email address is still visible but you can somehow tie it back to the ad click? (e.g., dynamic email addresses with UTM parameters, intermediate landing pages, etc.)
4. Would you recommend removing the email address from the website entirely to force everyone through the form, even at the risk of losing some leads who prefer email?

I know offline conversion imports are the gold standard for B2B, but they only work if the user fills out a form (or calls a tracked number). Email feels like the biggest blind spot.

Any advice or real-world experience would be greatly appreciated. Thanks in advance!

Hi everyone,

I'm currently using the native Google Ads integration within Zoho CRM to track offline conversions for my B2B business. The integration works fine for standard offline conversion tracking based on GCLID.

However, I'm trying to set up Enhanced Conversions for Leads for the conversion goal generated by Zoho CRM (specifically, the "Zoho CRM Lead Qualification" goal). In my Google Ads account, I cannot find the toggle/switch to enable Enhanced Conversions for this specific conversion action. The option simply isn't there, unlike with other conversion goals I've set up manually.

Here are my questions:

1. Is Enhanced Conversions currently supported for conversion goals that are automatically created by the Zoho CRM integration? Has anyone successfully enabled it for a Zoho-generated goal?
2. If it's not supported at the moment, is there any official word from Zoho or Google about whether this feature is planned for the future? I've seen some news about Google Ads adding Zoho CRM as an official data source for Enhanced Conversions in mid-2025, but I'm not sure if that covers the specific use case of Zoho-generated conversion goals.

I've already checked the settings in both Zoho CRM (no Enhanced Conversion config options there) and Google Ads (the toggle is missing for this goal). Any insights or workarounds would be greatly appreciated.

Thanks in advance!