My bid is $1.5, daily budget $30. My optimization score is 97.5%. I am running a Google Shopping campaign. Should I together run another type of ads to bring more traffic? Or should I just wait?

Hi All,

I run a small business in New Zealand and am looking for someone to help with my Google ads and provide some good advice. Ideal person would be someone happy to get paid per qualified lead and that has had good experience in running ads campaigns. Thanks

I am running android app campaign

These are my results from yesterday

175 installs

8 in-app actions

₹683 spent

₹1.49K in purchase value

So the ROAS seems pretty good and the campaign is profitable.

The problem is that I have set my daily budget to Rs 5,000 but Google Ads has been spending far below that amount for the last 7 days. why it is not scaling the campaign when the current ROAS is good.

Hi everyone, my campaign (Performance Max) is fully active, no issues with billing, and the status shows 100% optimization. What do you think has caused it to suddenly stop entering auctions entirely? Has anyone experienced Adwords completely freezing delivery rather than just fluctuating, and what is the best way to kickstart impressions again?

I've been running it with average success for over 2 months, its been building up well (until it just stopped a few days ago)

Conversion goals - campaign specific
Bidding - Maximize conversions
Customer acquisition - new and existing
Value Rule - No rules

Any suggestion would be most welcome

Hi everyone, I’m setting up my first Google Shopping campaign for a new natural handmade business. I’ve installed the Google tag through Shopify, and I've tested the site manually (page views, add to cart, checkout), but my conversion status in Google Ads is still showing 'Unverified' after the whole week.

Additionally, I’ve tried searching for my products in an incognito window, but I don't see the products appearing anywhere on the Google Shopping tab.

My daily budget is $30, bid is $0.9 (Canadian dollar).

Is this normal for a brand new campaign? What should I be checking to see why my ads aren't showing up?

Hi everyone, I’m setting up my first Google Shopping campaign for a new natural handmade business. I’ve installed the Google tag through Shopify, and I've tested the site manually (page views, add to cart, checkout), but my conversion status in Google Ads is still showing 'Unverified' after the whole week.

Additionally, I’ve tried searching for my products in an incognito window, but I don't see the products appearing anywhere on the Google Shopping tab.

My daily budget is $30, bid is $0.9 (Canadian dollar).

Is this normal for a brand new campaign? What should I be checking to see why my ads aren't showing up?

So I'm in a situation where my Google campaign is getting dinged for having poor landing page experience, and i'm wondering if, for example, for a bathroom remodeling company, at its core bathroom remodeling has multiple synonyms that would all be searched that are all very similar. You have:

• bathroom renovation
• bathroom contractor
• bathroom remodeling contractor
• bathroom renovation contractor

Now the question is, do you have those separated into multiple ad groups, or do you have it under one ad group, or just have an all-encompassing landing page? The issue that I'm seeing is that, within an all-encompassing landing page, a lot of the keywords are getting below-average landing page experience ratings. That leaves me wondering: is it better to separate all three of those into specific ad groups, but then I'm worried about budget and how it's going to take my campaign's budget and split it between the three, and if that's better.

Need help with our Google ads account, having a billing issue that we need assistance with

Context:

$15M+ spent on google ads between our partners, our $2m credit line at risk of being suspended

Due to unclear policy enforcement and the lack of adequate support from Google throughout this process, we have accrued a balance that is currently beyond our immediate budget to pay in full at this time.

Each time our accounts were suspended for policy violations that were not clearly explained or communicated, we were forced to create new ad accounts and restart our campaigns from the beginning. As a result, every new account operated at a loss for several weeks while we worked to optimize and stabilize campaign performance, only for the accounts to be suspended again shortly thereafter.

Unfortunately, this cycle has continued repeatedly and has accrued a balance that is way out of our budget to pay

We lost our clients, staff members, and most importantly, benefeceries that were depending on the aid for us to assist them with has been cut off.

Anyone that can help would be greatly appreciated

Hey everyone,

I'm running Google Ads for a B2B business and struggling with conversion tracking strategy. Would love to hear how others in this space are handling this.

The traditional approach:

• Most B2B advertisers track form submissions as the primary conversion
• Some use offline conversion tracking (importing CRM data back to Google Ads)

My problem:
Offline conversion tracking still depends on form submissions to capture the GCLID in the first place. But in practice, I'm finding that a significant portion of our real, qualified leads don't fill out the form at all – they just email us directly.

The issue is obvious: I have no way to track whether a user who clicked my ad later sent us an email. Those conversions are completely invisible to Google Ads.

This creates a dilemma:

• If I only track form submissions, I'm underreporting conversions and starving the algorithm of signal (especially painful in B2B where lead volume is already low)
• If I track "click to copy email" or "mailto click" as a conversion, I risk polluting the data with bots and low-quality traffic (as many have warned)

My questions to the community:

1. Is tracking "copy email" or "click email" events a worthwhile signal in B2B, or is it universally considered a bad practice that should be avoided?
2. For those of you who have faced the "direct email leads are invisible" problem – how did you solve it? Is there any clever workaround to capture these conversions without relying on form submissions?
3. Has anyone successfully implemented a solution where the email address is still visible but you can somehow tie it back to the ad click? (e.g., dynamic email addresses with UTM parameters, intermediate landing pages, etc.)
4. Would you recommend removing the email address from the website entirely to force everyone through the form, even at the risk of losing some leads who prefer email?

I know offline conversion imports are the gold standard for B2B, but they only work if the user fills out a form (or calls a tracked number). Email feels like the biggest blind spot.

Any advice or real-world experience would be greatly appreciated. Thanks in advance!

Hey there! 👋 I need help with a Google Ad Grant activation request.

My client submitted an activation request through Google for Nonprofits in early May. We waited for 3 weeks a received a rejection notice - specifically for not meeting the website policy, having commercial content on our website.

We do sell industry-related training courses ($35 and $65; not expensive by any means), but the rest of our site is mission-focused and has free resources and professional networks.

After receiving the rejection, we made the following changes on our website and training course page:

1. Added Privacy Policy to the site footer
2. Added free resources on the landing page
3. Added a blurb mentioning that they’re a nonprofit and how the courses tie back to their mission and how they serve the public
4. Added more FAQ answers in the same style as point 3

The appeal was submitted in early June, and we waited another 3 weeks to hear back. I received a series of email updates yesterday.

Four emails were inviting us to four separate (different ad account IDs) Google Grant accounts. 3 out of 4 of the invite links worked, and I was able to log into all of them.

The next email we received was a rejection notice for the same reason as before. Normally, after receiving the invite we would have gotten an invite to connect the payment profile.

I confirmed that all 3 accounts were Grants showing as active, but I couldn’t save the payment profile information in the billing section of the accounts.

I’m honestly very confused and have never encountered this before in all my years of managing the Grant for clients. I’m sure that there must have been an error on Google’s side, since they created 3 accounts and then sent a rejection notice.

I’m at a loss of what to do now. I know Google Grant support is pretty abysmal. Do I:

A) Make more changes to the landing page in hopes that we get approved and wait another 3 weeks?

B) Try to launch campaigns in one of the ad accounts to see if it works?

C) Do nothing and try to get in touch with Google support?

Any guidance would be SUPER helpful! I’m curious if anyone has encountered a similar situation before: either receiving multiple invites and then a rejection and/or being disapproved for commercial content. For reference, I’ve had another nonprofit client with more expensive training courses get approved for the Grant no problem.

Thank you! 🙏

Hi everyone,

I created a new Google Ads account to advertise a German fixed-term deposit comparison/lead generation website.

As soon as I create the campaign, the ads are disapproved for:

“Financial products and services disclosures”

The website provides information and comparisons about Festgeld offers. We are not a bank and we do not directly accept deposits or manage customer funds.

The website already has:

An Impressum with the business name and physical address

Contact information

Privacy Policy and Terms

Information explaining that we are a comparison/lead generation service

Disclosure that the service is free for users

Information about possible commissions from providers

However, the ads are still rejected immediately, even on a newly created Google Ads account.

Has anyone experienced this issue in Germany?

Do I need to:

Add the disclosures directly to every landing page?

Complete Google’s financial services verification through G2RS?

Apply as an approved third party, affiliate, or lead generation company?

Remove bank logos and references to specific banks?

Submit a manual appeal after updating the website?

I would appreciate advice from anyone who has successfully resolved this policy issue.

The exact German policy message is:

„Offenlegungen im Zusammenhang mit Finanzprodukten und -dienstleistungen“

Thank you.

I'm a solo founder selling custom software to service businesses with average ticket size of 2K - 10K.

Do you have any advice for me with regards to google ads? What should be the minimum budget that I should consider? how I should do it? And if it's worth it for me or I am better doing something else?

• About 10 days ago our account was hacked and within a few hours spent $1,000 before Google paused our account and kicked the hacker.
• problem is the hacker k changed our permission from admin to read only. So none with the attacker kicked out our account continires to spend with no way to pause or make changes.
• we opened a case but every Google rep spews the same our dedicated team is working on it. 1-2 businesss days.

Sharing the full breakdown of what's working right now for a lawn care client in New Jersey. Real numbers from the screenshot. No agency pitch. Just the actual setup.

$1,230 total spend. 235 clicks. 44 conversions. $27.93 cost per conversion.

For context — lawn care leads in New Jersey average $45 to $90 per lead on most accounts I have reviewed. Getting under $28 consistently means the structure is doing its job.

Here is everything.

The New Jersey Market Reality

New Jersey lawn care is not a simple market. You are dealing with three things that most accounts ignore:

Dense suburban population spread across completely different service zones — North Jersey (Bergen, Essex, Morris counties) behaves differently from Central Jersey (Middlesex, Somerset, Monmouth) and South Jersey (Burlington, Camden, Gloucester). CPC and competition level shifts hard by county.

Extreme seasonality — NJ lawn care runs March through November with a hard drop in December through February. Budget should not be flat year-round. Concentrating spend in the active growth window is where the ROI lives.

High homeowner income in many NJ suburbs — Bergen County, Morris County, Somerset County homeowners spend significantly more per season than the state average. Bid adjustments by zip code in these areas are completely justified.

Understanding all three before touching keywords is what separates accounts that work from accounts that burn budget.

The Campaign Structure

I run a 4-campaign structure for this account. Not one campaign with everything mixed together.

Campaign 1 — Brand Protection

Always running. Small budget. Protects the business name.

[business name]
[business name lawn care]
[business name NJ]
"business name near me"

Campaign 2 — Core Lawn Care Services

This is where 65 to 70 percent of total budget goes. One ad group per service. Never mixed.

Ad Group 1 — Lawn Mowing

[lawn mowing service near me]
[lawn mowing near me]
[grass cutting near me]
[lawn mowing company near me]
[weekly lawn mowing near me]

Ad Group 2 — Lawn Care Service

[lawn care service near me]
[lawn care company near me]
[lawn maintenance near me]
[lawn care near me]

Ad Group 3 — Fertilization and Weed Control

[lawn fertilization near me]
[weed control service near me]
[lawn treatment near me]
[fertilization service NJ]

Ad Group 4 — Aeration and Seeding

[lawn aeration near me]
[core aeration service near me]
[lawn seeding near me]
[aeration and overseeding near me]

Campaign 3 — Geo-Modified NJ Keywords

New Jersey homeowners often search by county or town name. This campaign runs geo-modified versions of the core service keywords layered across the key sub-markets.

[lawn care Bergen County]
[lawn mowing Morris County]
[grass cutting [town name] NJ]
[lawn service [town name] NJ]

Test geo-modified versus pure near me in each sub-market. In dense NJ suburbs people frequently search by town name specifically. You will not know which outperforms until both are running with data.

Campaign 4 — Seasonal Services

Built ahead of the demand window and activated at the right time.

Spring activation:

[spring lawn cleanup near me]
[spring lawn care NJ]
[lawn dethatching near me]

Fall activation:

[fall cleanup service near me]
[leaf removal service near me]
[fall aeration near me]
[fall fertilization near me]

Leaf removal in NJ is a massive seasonal spike October through December. Having this campaign ready to activate before competitors react is a real advantage.

Keyword Tier System

Every keyword in this account runs in one of three tiers. Each tier gets different budget allocation and different match types.

TIER 1 — Buy Now Keywords

These people have decided to hire. They are choosing who to call.

Bid strategy: Maximum budget. Exact match only. This is where cost per conversion stays lowest.

Budget allocation: 60 to 70 percent of total campaign budget

[lawn mowing service near me]
[lawn care service near me]
[grass cutting near me]
[lawn care company near me]
[weekly lawn service near me]
[lawn maintenance near me]
[same day lawn mowing]
[lawn mowing near me]

These keywords produced the majority of the 44 conversions in this account. Nothing else comes close in volume or conversion rate.

TIER 2 — Comparing Keywords

These people are actively researching with clear intent to hire. Comparing options and prices.

Bid strategy: Moderate. Phrase match. Worth running but not at Tier 1 aggression.

Budget allocation: 25 to 30 percent

"lawn care cost near me"
"best lawn care company near me"
"lawn mowing prices near me"
"licensed lawn care NJ"
"lawn care reviews near me"
"affordable lawn care near me"
"lawn care estimate near me"

The pricing and estimate keywords convert well in NJ because homeowners are comparing multiple quotes. Lead with transparent pricing or a free estimate offer in ad copy for this tier.

TIER 3 — Research Keywords

Early stage. Information gathering. Low conversion rate.

Bid strategy: Exclude from core campaigns entirely or isolate with a hard max CPC cap.

Budget allocation: 0 to 5 percent — most accounts should exclude these

"how much does lawn care cost"
"how often should I fertilize my lawn"
"best time to aerate lawn NJ"
"DIY lawn care tips"

These burned budget in the early weeks before being excluded. The moment they were moved out of the main ad groups cost per conversion dropped noticeably.

Keyword Tier Summary

TIER 1 — Buy Now
├── Match type: Exact only
├── Budget: 60-70%
└── Bid: Maximum

TIER 2 — Comparing
├── Match type: Phrase
├── Budget: 25-30%
└── Bid: Moderate

TIER 3 — Research
├── Match type: Excluded or isolated
├── Budget: 0-5%
└── Bid: Minimum or zero

Negative Keywords — Added Before First Dollar Spent

This single step is the difference between $28 per conversion and $70 per conversion.

Universal negatives:

free
DIY
how to
YouTube
Reddit
jobs
careers
hiring
salary
training
school
parts
supplies
wholesale
Amazon
Home Depot
Lowe's

Lawn care specific negatives:

lawn mower for sale
lawn mower repair
lawn mower parts
ride on mower
zero turn mower
lawn tractor
lawn seed (someone buying seed to DIY)
fertilizer for sale (buying product not service)
lawn care license
become a lawn care technician
lawn care franchise

New Jersey specific:

state park
public park
golf course (unless you serve commercial)
sports field

Run the search terms report every week for the first month. You will find new irrelevant queries every single time. This list is never finished.

Tracking Setup — Forms and Calls Only

This is the piece that kept the algorithm optimizing toward real leads instead of noise.

Call Tracking Setup

Call extensions in every ad — Google forwarding number enabled so every call is tracked at the keyword level.

Minimum call duration filter: 45 seconds

This is the most important single setting in the account. Without it, wrong numbers, spam calls, and immediate hangups count as conversions and poison the bidding algorithm.

Why 45 seconds specifically for lawn care: A real lawn care inquiry involves at minimum a quick conversation about property size, location, and scheduling. Any call under 45 seconds is almost certainly not a qualified lead.

Call conversion settings:
- Count: Every call (each call is a new lead)
- Duration minimum: 45 seconds
- Conversion window: 30 days
- Attribution: Last click

Form Tracking Setup

Critical rule: Fire the conversion tag on the confirmation page only — never on the submit button click.

Tracking the submit button click counts people who start a form and abandon it or submit a broken form. Tracking the confirmation page counts only people who successfully completed a real inquiry.

Form conversion settings:
- Trigger: Page view of /thank-you or confirmation URL
- Count: One per click (prevents duplicate counting)
- Conversion window: 30 days
- Value: Optional but set if you know average job value

Google Tag Manager setup:

Step 1 — Install GTM container on the website

Step 2 — Create Google Ads Conversion Tag for phone calls and for form completions

Step 3 — Set triggers:

• Phone click → trigger on click URL containing tel:
• Form completion → trigger on page view of thank you URL

Step 4 — Test every trigger in GTM Preview mode before going live

Step 5 — Verify in Google Ads → Tools → Conversions that status shows Recording

Do not run a single dollar of spend until conversions show Recording status.

What I Did NOT Track as Conversions

❌ Page views
❌ Time on site
❌ Direction requests
❌ Store visits
❌ Submit button clicks
❌ Scroll depth

Every soft signal added as a conversion degrades the quality of data feeding Smart Bidding. Real business outcomes only — calls over 45 seconds and confirmed form completions.

Bidding Strategy — The Exact Progression

Weeks 1 through 4 — Zero conversion history:

Maximize Clicks with $18 max CPC cap for the NJ market. This is the correct starting point. Launching into Target CPA or Maximize Conversions with no conversion history means Google has no behavioral pattern to optimize against. Impressions collapse or budget gets wasted randomly.

After 30 verified conversions:

Switch to Target CPA. Set the initial target at the actual cost per conversion from the Maximize Clicks phase — in this account that was $31 at the time of switching. The algorithm now has enough data to find the pattern of real buyers.

14-day rule:

Never adjust budget or bidding strategy significantly within 14 days of a previous change. Every major adjustment resets the learning phase. This account has been stable for weeks which is why the cost per conversion is coming down as the graph shows.

Ad Schedule

Monday through Saturday, 7am to 7pm.

Lawn care decisions in New Jersey happen during the day. The day and hour report in this account showed late night spend (9pm to 6am) running at nearly double the cost per conversion with half the volume. Turned it off. Costs dropped.

Sunday was excluded after two weeks of data showing Sunday leads had a significantly lower close rate — homeowners were browsing, not ready to commit.

Ad Copy That Converts in NJ

For lawn mowing / weekly service:

Headline 1: Lawn Mowing NJ — Weekly Service Available
Headline 2: Licensed & Insured — Free Estimate
Headline 3: [Town] Lawn Care — Book This Week

Description 1: Reliable weekly lawn mowing for NJ homeowners.
Licensed, insured, consistent crews. Free estimate —
most properties quoted same day. Call now.

Description 2: Serving [county/town] and surrounding areas.
No contracts required. Same crew every visit.
Satisfaction guaranteed. Call or text now.

For fertilization and weed control:

Headline 1: NJ Lawn Fertilization — Weed Control Included
Headline 2: Licensed Applicator — Safe for Kids & Pets
Headline 3: Free Lawn Analysis — Book This Week

Description 1: Professional fertilization and weed control
built for New Jersey soil and climate.
Licensed applicator. Free lawn analysis with first service.

The two lines that move conversion rate in NJ specifically:

"Licensed applicator" — New Jersey has strict pesticide application licensing requirements. Homeowners who have dealt with unlicensed applicators know the difference and specifically look for this signal.

"Safe for kids and pets" — dense suburban NJ neighborhoods have high household density with children and pets. This single phrase directly addresses the top objection for fertilization and treatment services.

Landing Page Setup

Traffic goes to a dedicated service page, not the homepage.

Phone number clickable above the fold on mobile without scrolling — over 70 percent of this traffic is mobile.

Quote form with 4 fields maximum — name, phone, address, service type. Every additional field reduces completion rate.

Specific mention of NJ counties and towns served in the first paragraph — reinforces relevance and local trust immediately.

Actual photos of work done on NJ-style properties — colonial homes, split levels, the architectural styles that dominate suburban NJ. Generic lawn photos from Florida or Arizona lose trust.

No full navigation menu — two choices only, call or fill the form, nothing else competing for attention.

The Numbers Explained

Total spend:     $1,230
Clicks:          235
Conversions:     44
Cost/conversion: $27.93
Click-to-lead:   18.7%

That 18.7 percent click-to-lead rate is the number that matters most here. Industry average for lawn care landing pages is 8 to 12 percent. Getting nearly double that comes entirely from the dedicated landing page setup and the match between what the ad says and what the page delivers.

Average recurring lawn care contract in NJ runs $180 to $240 per month. Average client retention is 14 months.

Lifetime value of one customer: $2,520 to $3,360.

Revenue generated from this $1,230 in spend over customer lifetime assuming a 60 percent close rate on 44 leads: roughly $66,000 to $88,000.

That is the math that makes the $27.93 cost per conversion look like the deal it actually is.

Summary — Full Checklist

STRUCTURE
├── 4 campaigns: Brand, Core Services, Geo NJ, Seasonal
├── One service per ad group, never mixed
└── Exact match Tier 1, Phrase match Tier 2

KEYWORD TIERS
├── Tier 1: Buy Now → Exact → 60-70% budget
├── Tier 2: Comparing → Phrase → 25-30% budget
└── Tier 3: Research → Excluded

NEGATIVES
├── Universal list added before launch
├── Lawn-specific mower/DIY/product negatives
└── Weekly search terms review ongoing

TRACKING
├── Calls: 45-second minimum duration filter
├── Forms: Confirmation page only, not submit click
├── GTM setup verified Recording before spend
└── No soft signals counted as conversions

BIDDING
├── Maximize Clicks + $18 CPC cap first
├── Target CPA after 30 verified conversions
└── 14-day minimum between major adjustments

SCHEDULE
├── Monday to Saturday 7am to 7pm
└── Sunday excluded based on data

LANDING PAGE
├── Dedicated page per service
├── Phone above fold on mobile
├── 4-field form maximum
└── No navigation menu

The $27.93 cost per conversion in New Jersey's competitive suburban market comes from all of these working together. Not one piece in isolation.

Happy to answer questions on any specific part of the setup.

One of my biggest and most expensive Google Ads mistakes was blindly following recommendations from Google Ads reps.

In Most cases, I was encouraged to broaden targeting, add a new pmax campaign and AI Max Campaign, increase budgets, adopt automated bidding too early, and enable recommendations that ultimately increased spend without improving lead quality or ROI.

To be clear, some recommendations can be useful, but I've learned that Google's goals and an advertiser's goals aren't always perfectly aligned.

Now I treat every recommendation as a hypothesis to test rather than something to implement immediately.

Has anyone else had a similar experience? What was the most expensive Google Ads lesson you've learned? Thi

Can you think of a time time when you implemented a Google Ads improvement so smart that you stepped back and just thought "I'm pretty good at this"

What would you respond to a client who asks "why would i pay you a monthly management fee if the account is mature and has not much optimization to be done anymore?"

Let’s say you’ve been managing a Google Ads account for 6-12 months or longer. The account is mature, campaigns are profitable, and most of the major optimizations have already been done. Time spent in accounts is much less than in the beginning, to the point where it basically runs on its own and you dont want to touch anything and break it all.

What would you tell the client?

Has anyone else seen experienced their new account launch that stay flat, no impressions, no spend, just nothing, in the past weeks? It happened to me on a pretty straight forward account it was the first time. I reached out to the GAds rep to get some answers. Just curious if I am alone.

I was watching an advertisment during a WC2026 hydration break.... and the user searches "How to do a bicycle kick?".. Then the UI proceeded to list out methods, and techniques, in a document like format. Then a montage of other "search posibilities" that google can help the user with. I did not see any references or something similar that atleast pointed the user to other resources like trainers, local leagues, fan videos (which where embeded, but clearly for their youtube platform and how they will properly tag the right content for such a scenario should be interesting.)

My question(s) here after seeing this.. What am I paying adwords, or agencies for at this point? Do you also think this is abit invasive? I mean, that is basically an entire UI dedicated to keep the user in google while they use content that is not theirs?