r/adwords

I'm running a insurance Demand Gen campaign and have Google Tag for landing page so I can track leads. I am also using offline conversion when someone makes a sale to update Google. The problem is the Demand Gen campaign only lets me choose one Goal, "submitted lead form".

How do I get the campaign to also optimize for Sales as well? I don't have enough data to switch entirely over to purchases. I would like to optimize for both.

I’ve noticed this happening a lot lately and I’m curious if it’s just me.

I’ll launch a Google Ads campaign and everything looks great at first good CTR, conversions coming in, landing page performing well, etc. But once I start increasing the budget, the performance suddenly drops.

The ads still seem okay, but the landing page just stops converting the same way. Then I end up going down a rabbit hole changing headlines, CTAs, layouts, forms, mobile design… basically testing everything again 😅

Sometimes I can’t even tell what the real issue is:

• different traffic quality?
• page speed?
• mismatch between ad copy and landing page?
• audience fatigue?

It feels like scaling the ads creates a completely different situation for the landing page.

Would love to know how others deal with this.
Do you keep rebuilding pages and testing variants constantly, or is there a better workflow for this?

I'm currently running a demand gen camaign on youtube that has been performing. I'm using homepage URL for the landing page. Let's say domainname.com has the landing page and the survey.

I have recently built the homepage (unpublished) with content and want to switch the active deman gen campain URL to domainname.com/survey . If I make this switch, will the campaign go back into learning mode? The campaign is performing so I'm scared to switch but I need too.

Mondays are ususally slow days for lead gen so maybe that is best day to do it

For people who actually got customers without spending heavily on ads:

What platform worked best for you?

I keep hearing about Telegram communities/channels, but I’m not sure if Telegram is still a good place for customer acquisition in 2026.

Buying Google Ads Accounts

Hey guys,

I need a good Google Ads account to run my whitehat offers. Either fully buying the account or adding me as admin works.

Here's the criteria:

* Account is at least 2 years old

* Not suspended and verified

* Spend is 100$ +

If you're interested, send me a DM and we'll discuss the price and details. Thanks!

I have recently been running ad campaigns on Google targeting the United States. Surprisingly, a legacy version (v0.6)—which had long since been "Halted" (ceased distribution)—continued to generate new installations originating from Azerbaijan. Furthermore, all ad loads within this version were failing completely. I verified that the aggregated requests and fill rates appeared normal, and there were no ad requests recorded from this specific region. What could be the reason for this?

Google is sending bot traffic, and the traffic quality is different every day.

I have this problem: I run a website selling branded electronics, cameras, and similar products. I also run Google Ads search campaigns — around 30 campaigns for different products. CPC is about $1, and the daily budget is $300. Everything seems to be set up properly, the campaigns have been running for a month and they do bring conversions.

But there are days like today where I changed absolutely nothing in the ads, yet the traffic quality is terrible:

no add-to-carts,
no purchases,
no engagement.

Then the next day everything is great again. After that maybe another good day, and then suddenly another dead day with no conversions or only 1–3 conversions instead of the usual 10+ when the traffic is clearly high quality and add-to-carts happen every 30 minutes.

Today it feels like pure bots. Same keywords, same audience, same settings — but completely different results.

ChatGPT told me that when Google sends low-quality traffic:

CTR can still look good,
CPC can still look normal,
but:
sessions last only 5–10 seconds,
users do not scroll,
there are no add-to-carts,
geo/device mix looks strange.

So the issue is the auction traffic quality itself.

My question is:
Should I just wait and tolerate these bad days, or are there actual ways to stop Google from sending low-quality traffic on days like this?

Hello,

For the past 3 years i've been scaling our ecommerce business. this year im heavy on pmax campaigns. cost per conversion are pretty good this year opposed to previous years. So i have 4 pmax campaigns running, for 2 campaigns per country. cost per conversion is 65, 80, 110 and 160 euro. I have everything heavily optimized. advertising cost is around 12% of revenue (previous years was around 18-25%).

Now im pretty happy with performance, but i need to scale up.

Problem is that in the past this market has been very fragile, any changes in campaigns can overnight drop conversion to almost 0. Needless to say i've never encountered a difficult market like this before. These are all one time buyers, they dont come back and half of conversions is a significant sales amount.

Historical roas for each pmax campaign is:
7.0x
2,8x
3,8x
2,9x

Lets take the 7.0x campaign. im wondering if i set a targer ROAS of 500%, what can i expect? Google keeps suggesting a target CPA, but i just dont know what is the right next step.

I run many many ad accounts and i know pmax take a lot of time and optimisation to make it profitable, but this account is so fragile that i need to have a clear picture of what does what and what might be the correct next step.

To be clear about fragile, 2 years ago i had search campaigns only and they ran pretty well, than weekly optimising and excluding garbarge keywords overnight it stopped converting. nothing weird changed, and whatever i did, conversions didnt came back at the same spend. eventually started over in a new account.

Hope someone has a some experience and knows what to do.

Hello everyone (tl;dr: at the bottom),

I had my own local service business in Germany and used Google Ads for it successfully.
Now I moved abroad, closed the business and wanted to try something else.

I had lots of fun with Google Ads (after I correctly figured them out, not at the start where I burned money) and saw faulty ads of other companies EVERYWHERE and immediately.
So I went with that.

I was searching for ads of similar service companies and called them if I noticed any major faults. "Just letting them know" and offering a deeper free audit.

I actually managed to get a (free...) client at first. Her ads were very badly configured and I made new ones. It got clicks but no leads, so I asked her for access to her website and made her a new basic landing page.
Boom, first leads.
Unfortunately at exactly this time, I had to fire her because she was accusing me of random things and there was no saving even with my patience (for example she somehow thought I hacked her email because she got spam mail, but I digress...).

Since then I haven't had much success finding new clients...
Granted, I haven't been doing as much outreach as I'd have liked to, but that's partly because it really is time intensive to research for bad ads and then try to get them to care.

I could maybe call up businesses randomly and try to convince or ask them if they've used google ads already, but I dislike this kind of cold outreach (but maybe it's necessary?).

I'd love to just start helping other local service businesses and I know I can do it, but it's been so draining to find clients.

Can anyone offer me some wisdom?
Very much appreciated!

TL;DR:
I had my own service business and used Google Ads with it successfully.
Now I'm trying to manage google ads for other local service businesses but I'm struggling to find clients. Have tried getting new clients by looking at their faulty ads and letting them know where and why they're burning money.

Ready to provide service AdWords.....

On May 5 on of our accounts stopped spending. Same day, in the afternoon, I added a new MCC manager and removed the old. But the account hadn't been spending all day.

Everything looks normal. Including payment settings and status.

Yesterday I duplicated the campaigns in the account to see if that would do anything. They served for an hour before shutting off again. No errors, no nothing. Just no spend.

Any idea what could be causing this?

A few shops that are running Google Shopping Ads for over 5 years have price offers like "49,99 99,99", fake timers, fake reviews (not linked to any official review page), also they say that they are an official reseller/partner of a brand they sell the products of, but in reality this partner programm doesnt even exist anymore and they dont have a partner ID or similar shown on the website, and so on. How is that even allowed? Shouldnt Google block their shops for misrepresentation?