How Google uses AI in search
I was watching an advertisment during a WC2026 hydration break.... and the user searches "How to do a bicycle kick?".. Then the UI proceeded to list out methods, and techniques, in a document like format. Then a montage of other "search posibilities" that google can help the user with. I did not see any references or something similar that atleast pointed the user to other resources like trainers, local leagues, fan videos (which where embeded, but clearly for their youtube platform and how they will properly tag the right content for such a scenario should be interesting.)
My question(s) here after seeing this.. What am I paying adwords, or agencies for at this point? Do you also think this is abit invasive? I mean, that is basically an entire UI dedicated to keep the user in google while they use content that is not theirs?