"Why would I keep paying you monthly management fees?"
What would you respond to a client who asks "why would i pay you a monthly management fee if the account is mature and has not much optimization to be done anymore?"
Let’s say you’ve been managing a Google Ads account for 6-12 months or longer. The account is mature, campaigns are profitable, and most of the major optimizations have already been done. Time spent in accounts is much less than in the beginning, to the point where it basically runs on its own and you dont want to touch anything and break it all.
What would you tell the client?