My management asked me to create an awareness campaign using Google Search Ads. In addition to creating the ads, I added audience segments based on interests and detailed demographics.
My question is: Do these audience segments help us reach a broader audience, or do they actually make a difference in Google Search campaigns?
Hello everyone, I am new to this but I just started running LSA for our electrical company. However it is not as successful as I thought. How do you troubleshoot your ads typically? I also set up a smart campaign yesterday we’ll see how it does. What kind of ads you think are best for a small electrical company? TIA
Edit: please don’t flood my chats with your services
Over the past 10 days, my medical clinic’s search ad in clinic patient volume has declined by approximately 50%, despite no modifications to the account settings. Could there be recent algorithmic adjustments affecting the 'Maximize Clicks' bidding strategy, particularly given my limited conversion data of approximately one per day? What strategies would you recommend to effectively increase appointment bookings?
Currently, the campaign is restricted by budget, with 10-15% Impression Share lost daily; however, previous budget increases did not yield a proportionate rise in footfall. What are the recommended next steps to address this?
While some have suggested implementing a Performance Max campaign, I have concerns that it may not be cost-effective for high-intent medical search queries.
I have collated and built this dashboard for review https://google-ads-orcin-ten.vercel.app/
Guys, any comments or suggestions are highly appreciated.
I can't get my iOS-only app campaign to spend its €200/day budget, no matter what I do.
My target (tCPA) is €20 for the Purchase event.
My goal is to get 10 such conversions per day (I heard that 10 is the minimum for the algorithm to work), so my daily budget is set to €200.
The maximum it spends is around €35/day — so under 20% of the budget.
On some days I observe a crazy 15% CTR. This means 15 people interact with my Google Ad from just 100 impressions. And still, in the US — such a huge market — I can't spend €200/day, no matter what I do.
The app has NO LOGIN, and I do not collect any user emails. Can this be the root of the problem?
The app only uses the Firebase SDK to report TrialStart and Purchase events to GA. GoogleAdsOnDeviceConversion is enabled. I don't have any SKAN setup. I don't use any MMP.
Facts:
* Campaign has been running since Feb 2026
* CTR varies between 3% and 15%
* Total spend: ~€6K
* Total downloads: ~1,800
* Average cost per install: €3.46 (~$3.92)
iOS App Metrics:
* Downloads (campaign): ~300/month
* Download → Trial Start rate: 32%
* Trial conversion rate: 52%
* Conversion to paying: 14%
What I tried:
* Ran €50/day with a Maximize Installs goal for a few days, then switched back to Target CPA. Spending just dropped dramatically.
* Tried optimizing for Trial Start (the event fires much more often than Purchase) as the target event. Still 0 improvement in budget spend.
* Set the tCPA to 2x what I can actually afford — still no full budget spend after 2 weeks.
My question is this: Am I really setting unachievable goals? Or is something fundamentally wrong with my setup or with the way I'm trying to run an iOS campaign on Google?
Thank you!
Hi, for the past half year I been running my small brand, have decent spent in meta ads, having a pretty good success 2-3 roas. And now decided to run Google Shopping Ads, starting small 10 euros a day, but what Im seeing that second day in a row Im barely spending any money (2 clicks), i have 4 different products, but clearly I dont know something or I need more patience? Thanks in advance
So, I’m a little less than 2 weeks in on launching my Google ads. Zero conversions. I started with maximize clicks as I read that it’s best for Google to learn first before switching to maximize conversions. I do have it ready to change over and already integrated with my website form. I currently am doing $50/day as this is supposed to be my “proof of concept” before increasing budget. Ive added a good amount of negative keywords as I saw some bad searches align. The rest look solid to what I’m looking for. At what point do I sound the alarm? What else could I fix? I also recently adjusted all my landing pages to include the form right on it.(before each landing page had a call to action button that would bring you to the form)
Hello, so I am diving in but want to get a bit of insight on how I should go about setting up Sid’s myself. I’ve done a bit of research plus lurked here and I understand the healthcare space to be competitive and will prepare for that. Just looking to hear what important things I should do to get the most out of these ads. Intent is more calls for appointments for new aids. How to avoid spam bots etc..
running a local service account at about $60/day. the first month of pmax was pretty uneventful, which was actually fine. leads came in steadily, nothing spectacular, but enough that i didn’t have a reason to mess with it. then about a week ago, it basically went dead. same budget. same targeting. same geography. nothing major changed in the account. i checked the asset groups, search terms and where the traffic was coming from, and nothing immediately looked broken. five straight days with zero conversions. then yesterday it suddenly started behaving like nothing had happened and pulled in three leads in one afternoon. that’s the part i’m struggling with. with a bigger budget, i can understand giving the system some room and waiting through a rough patch. at $60/day, five days with nothing is a pretty meaningful chunk of spend for a local business. i left it alone because i didn’t want to start changing things just because performance dipped, and now i’m glad i did. but if it had stayed dead for another few days, i honestly don’t know where i would have drawn the line
for people running smaller local accounts, what’s your cutoff?
do you let pmax ride through a stretch like this, or is there a point where you stop waiting and move the budget into search?
