u/Relative_Reporter_68

Shopping AI Max, PMax, Ads in AI - What's going to happen to branded campaign?

Hi,

I am currently watching the Google Marketing Live, and it looks like AI Max and Pmax are going to be the future.

I am worried about branded campaigns, is it worth keeping the branded campaigns? Is it worth to have them still on or turn them off and let Pmax and AI Max take over the branded search terms?

What do you guys think?

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